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What happens when a brand ditches corporate-speak and embraces authenticity? Just ask Wendy's, whose sassy refrigerator comeback to a Twitter troll in 2017 sparked an astonishing business transformation. One social media manager watching Law & Order at home made the spontaneous decision to respond with personality rather than the standard corporate script—and changed everything.

The results were extraordinary. Wendy's net income jumped nearly 50% in a single year, from $129.6 million to $194 million. Their global sales crossed $10 billion for the first time, while their Twitter following exploded by over 300,000 in just six months. All from a shift in voice and tone that connected with audiences craving authenticity.

This episode explores the powerful business case for brand personality in today's digital landscape. We examine how companies like Slim Jim have built massive followings not by promoting products, but by entertaining their audience and joining conversations where they can gain free exposure. The key insight? We're witnessing a fundamental shift from social media to entertainment media—a world where engagement comes from entertaining first, selling second. Whether you're managing social media for a Fortune 500 company or launching your own small business, this conversation offers valuable insights into building a brand voice that resonates and drives real business results. Follow us for weekly news, tips, and best practices to grow your small business, and visit launchingpros.com for free resources designed to launch and grow your business online.