In this episode of What’s the Point, host Nate Smith sits down with Ann Rimkus, EVP of Strategy at Point, and Sarah Wicks, PR Manager at Point, for an honest conversation about what it really takes to make marketing work, especially in the evolving world of senior living.

With experience spanning global brands, PR campaigns, and strategic media planning, Ann and Sarah share why working across disciplines is no longer optional. From outdated tactics and rinse-and-repeat strategies to the real power of storytelling and human connection, this episode explores how smart, integrated marketing can cut through the noise and make a lasting impact.

You'll hear how COVID reshaped marketing expectations, why performance metrics aren't the whole picture, and how creative events and earned media are driving real results. Whether you're in senior living, real estate, or any industry trying to connect with an audience that values experience and meaning, this conversation will give you fresh perspective and inspiration.

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In this episode of What’s the Point Podcast, Shelby Owens, Graphic Designer at The Point Group, joins us for the first half of the show to share her perspective on one of today’s biggest questions: will AI take our jobs?

Later in the episode, we dive into why starting a podcast is still a powerful move for brands looking to create deeper connections with their audiences, and how long-form content can fuel your social media strategy. We also discuss the growing importance of thought leadership and brand transparency, taking inspiration from how major leaders like Tim Cook are now communicating directly with audiences.


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In this episode of What’s the Point Podcast, Alyssa Ceballos, Public Relations Specialist at The Point Group, joins us for the first half of the show to talk about why quality content beats quantity and how smaller brands now have the power to compete with (and often outperform) major brands organically. Alyssa shares her insights on what it takes to stand out in today’s crowded content landscape and why thoughtful, high-quality posts are key to long-term success.

We also discuss why launching a podcast is still a smart strategy for businesses and how long-form content can supercharge your social media.

Subscribe for real-world marketing strategies that help you create smarter content, stronger connections, and a more authentic brand presence.


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In this episode of What’s the Point, we sit down with Susan Owen, CEO of Point, a full-service marketing agency based in Plano, TX. With decades of experience in marketing leadership, Susan brings an insightful, no-nonsense perspective to how the industry is changing and what business owners need to do to keep up.

From modern marketing strategies to the rise of transparency and thought leadership, this episode unpacks the seismic shifts happening in marketing today. Whether you’re a small business trying to figure out your next move or a brand leader rethinking your approach, Susan offers sharp advice, big-picture thinking, and a few bold predictions.


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In this premiere episode of What’s the Point Podcast, we sit down with J, the Executive Creative Director at The Point Group and a branding veteran with over two decades of experience in the marketing world. From working with big names like Verizon, Whole Foods, and Amazon, to building distinct brand voices for local businesses, J shares insights, stories, and a bit of humor from his journey in the creative industry.

We dive into what it really takes to build a brand that lasts, the evolution of branding over the years, and why the right mix of creativity and strategy still wins. Plus, J opens up about branding fails, guilty pleasure ads, and the weirdest pitch he's ever made to a client.


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