Are distributors and manufacturers ready to meet the challenges of economic uncertainty, AI-driven transformations, and evolving buyer expectations?

In episode 120, we're joined by guest Mark Brohan to explore the key trends shaping wholesale distribution and manufacturing as 2024 comes to a close. Will macroeconomic confusion be sparked by interest rate changes? What about the resurgence of onshoring and nearshoring, and the rise of B2B e-commerce marketplaces?

Mark Brohan provides valuable insights into how digital transformation and AI are reshaping the industry, with a particular focus on data-driven decision-making, warehouse automation, and personalized buyer experiences. Mark shares his expertise on the intersection of digital commerce and supply chain strategy, highlighting the importance of modernizing systems to meet the needs of digitally savvy buyers.

From the impact of geopolitical tensions on sourcing strategies to the ever-growing competition in the distribution sector, this episode asks that all-important question in a rapidly changing landscape: what's next?

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