£250M of cars! Meet Aidan Rushby, the CEO and co-founder who turned his fear of car dealership rejection into a £250 million business opportunity. After experiencing the anxiety of not knowing his car buying budget, Aidan spotted a massive gap in the UK's used car market where 7.5 million vehicles change hands annually. His solution? Carmoola, a direct-to-consumer car finance provider that puts the power back in customers' hands with instant decisions and virtual payment cards. What started as a personal frustration has evolved into a tech-driven lending platform that boasts a 94% customer satisfaction score while maintaining less than 1% default rates.

What You'll Learn:

• Discover why customers buying luxury brands like Mercedes and BMW are statistically more likely to default than those choosing practical Honda or Ford vehicles—and what this reveals about human psychology
• Learn how Carmoola's 7-question application process delivers instant lending decisions while using sophisticated AI models that combine credit data, open banking information, and behavioral analytics
• Understand the company's approach to responsible lending, including built-in speed bumps that prevent impulse purchases and why they deliberately reject 65% of applicants
• Explore the gamified customer experience that includes naming your car with old English names, earning rewards for good payment behavior, and even their quirky "Courtesy Dads" service for nervous car shoppers
• Uncover Carmoola's expansion plans beyond lending into insurance, warranties, and PCP products, plus how they're disrupting traditional dealer commission models that have been "ripping customers off"

From virtual cards that make customers feel like they're walking into dealerships with bags of cash, to using behavioral economics to nudge better financial decisions, this episode reveals how a 50-person company is taking on established players in a massive market. Aidan shares surprising data about customer segments, explains why being the actual lender (not just a broker) matters, and discusses the regulatory challenges of balancing speed with responsible lending.

Tune in to hear how personal experience, smart technology, and a focus on customer empowerment are reshaping car finance—plus stick around for Aidan's unexpected app recommendation that has nothing to do with cars but everything to do with building better habits.

Connect with Aidan:

• LinkedIn

Connect with Matt:

• LinkedIn
• Curious Customer Website

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