• What if I told you...that one tiny customer click was worth millions of dollars to two of the smartest business people of this century? Ep.20 with Roger Dooley

  • 2023/04/03
  • 再生時間： 34 分
  • ポッドキャスト

What if I told you...that one tiny customer click was worth millions of dollars to two of the smartest business people of this century? Ep.20 with Roger Dooley

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  • サマリー

  • Is your event experience high-friction or low friction?


    This is the key topic of my conversation with Roger Dooley, an author and international keynote speaker.

    Roger's books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (named a Top 3 Management Book by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He co-founded and later sold College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.

    We talk about Amazon's one click ordering patent, event registration forms and surveys, attendees' and sponsors' decision-making, Neuromarketing 2.0, and how tech like smart wearables and AI can help us better evaluate event design. Connect with Roger:

    • LinkedIn:  https://www.linkedin.com/in/dooley/
    • Twitter : @rogerdooley
    • Website: https://www.rogerdooley.com/  


    Resources:

    • Friction book by Roger Dooley
    • Brainfluence book by Roger Dooley
    • Brainfluence podcast: https://www.rogerdooley.com/category/podcast/
    • Event Psychology Lab online course 


    Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership 


    Victoria Matey on LinkedIn

    Victoria Matey on Twitter

    Watch this episode on YouTube
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あらすじ・解説

Is your event experience high-friction or low friction?


This is the key topic of my conversation with Roger Dooley, an author and international keynote speaker.

Roger's books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (named a Top 3 Management Book by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He co-founded and later sold College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.

We talk about Amazon's one click ordering patent, event registration forms and surveys, attendees' and sponsors' decision-making, Neuromarketing 2.0, and how tech like smart wearables and AI can help us better evaluate event design. Connect with Roger:

  • LinkedIn:  https://www.linkedin.com/in/dooley/
  • Twitter : @rogerdooley
  • Website: https://www.rogerdooley.com/  


Resources:

  • Friction book by Roger Dooley
  • Brainfluence book by Roger Dooley
  • Brainfluence podcast: https://www.rogerdooley.com/category/podcast/
  • Event Psychology Lab online course 


Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership 


Victoria Matey on LinkedIn

Victoria Matey on Twitter

Watch this episode on YouTube
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