What athletes wish they knew sooner.

What do elite athletes wish they’d done before hanging up the boots, taking of their pads for the last time or laying down their ore? What conversations do they look back on and wish they’d had? What preparation really counts? This week, we take a different approach.

Instead of a guest, Karl and James dive into the biggest lessons, recurring themes, and behind-the-scenes insights that have emerged from hundreds of conversations with elite athletes who’ve made the leap from sport to life beyond the game.

From Olympians to international rugby players, cricketers and footballers, these are the truths we’ve heard time and time again, and the practical takeaways we want every current athlete to hear before the lights go out.

Key Takeaways:

• Curiosity leads to clarity.
• Conversations change careers.
• Your network is your edge.
• Reframe rejection and injury as opportunity.
• Your mindset is a superpower.

If you’re an athlete thinking about what’s next, or someone who supports them, this episode is packed with the insight, honesty, and actionable advice you’ve come to expect from Athlete to Athlete.

About the Hosts

James Rule, Co-Founder of ATA, is a seasoned leadership coach and former professional rugby player with extensive experience in high-performance sports management. Having held CEO roles at Super League clubs and senior positions in major sporting organisations, he understands the pressures of transitioning beyond elite competition. A passionate advocate for athlete development, James drives ATA’s mission to provide structured, research-driven support, ensuring athletes are equipped for long-term success beyond the game.

Karl Birch, Co-Founder of ATA, is a former rugby player turned coach, mentor, and leadership specialist. With over a decade in medical sales, where he led a team, he combines industry expertise with a deep understanding of the athlete mindset to help athletes transition into meaningful careers beyond sport. Passionate about early preparation and proactive career planning, he has guided former athletes through transition, ensuring they step confidently into their next chapter.

Connect and Contact

Website:

www.athletetransitionaccelerator.com

LinkedIn:

Athlete Transition Accelerator: https://www.linkedin.com/company/athlete-transition-accelerator/

James Rule: https://www.linkedin.com/in/james-rule-77255520/

Karl Birch: linkedin.com/in/karlbbirch10

Instagram:

@ataccelerator https://www.instagram.com/ataccelerator

Email:

support@athletetransitionaccelerator.com

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