George Broke, COO of The Soke, joins Fred Moore to discuss how mental healthcare is evolving beyond traditional clinical models toward a premium, hospitality-driven approach. From their unique client services team that acts as healthcare concierges to daily multidisciplinary meetings that ensure no practitioner works in isolation, George explains how The Soke is addressing the fragmented UK mental health landscape.

The conversation explores the concerning rise in under-35 suicide rates, the shift from crisis-driven to preventative mental health approaches, and why George believes we're living through a crisis of safety rather than just mental health. We also delve into The Soke's international expansion strategy, the challenge of regulation and George's personal journey from banker to healthcare innovator.

Tom Barber, co-founder of Original Travel, joins special edition host Aditi Arora, Consultancy Director at Matter of Form, to discuss the evolution of luxury travel and the post-pandemic boom in three-generational trips that are reshaping how families experience the world together. From grandparents funding transformative journeys to parents seeking deeper connections with their children through travel, Tom explores why multi-generational adventures have become one of the industry's fastest-growing segments.

We delve into the concept of "stealth learning"—subtly nurturing children's emerging interests through travel—and why Tom believes the best trips focus on transformation rather than just destination. Tom shares insights from 22 years in the industry, from the early Big Short Breaks offering to today's focus on authentic cultural immersion, responsible tourism, and creating experiences that genuinely change who you are rather than just where you've been.

The conversation touches on combating over-tourism, the shift from Instagram-driven travel to emotion-focused journeys, and why Tom's own children have become his best travel critics and inspiration for family-focused offerings.

Few people know the luxury industry like David Arnold. With a career spanning Robb Report, Town & Country, and now his own strategic consultancy, David has seen the sector evolve from old-world elegance to today’s hyper-commercial, globalised stage.

In conversation with Anant Sharma, he unpacks the tension between heritage and hype—from the decline of true artisanship to the rise of mass-market “luxury,” and what younger, more discerning audiences are really looking for. The two explore the risks of private equity, the challenge of sustaining identity at scale, and the slow re-emergence of authenticity, quality and craft.

What does it take to transform one of the world’s oldest commodities into a force for good? In this episode of What The Luxe, host Fred Moore sits down with Sarah Vachon, founder and CEO of Citizens of Soil, to explore how her purpose-driven brand is shaking up the olive oil industry.

Sarah shares the personal journey that led her from supporting family friends in Crete to becoming an olive oil sommelier and launching a business built on transparency, sustainability, and fair compensation. Discover how Citizens of Soil champions small-scale, often female-led growers, pays producers above market rates, and promotes regenerative agriculture-turning every bottle into a story of provenance and positive impact.

In this episode, we dive into the fascinating world of superyachts with Anders Kurtén, CEO of Fraser—the world's leading luxury yacht service provider. Anders shares why the core of yacht ownership isn't just about luxury—it’s about a human desire for freedom, adventure, and, simply, messing about in boats.

Spanning Fraser’s evolution—from a post-war brokerage to a full-service powerhouse—to the staggering diversity of yacht owners, crews, and designs, Anders lifts the curtain on a world that's both wildly ambitious and surprisingly grounded.

With host Fred Moore, the two also cover how the industry is racing ahead with tech-driven sustainability and how the soul of the experience often comes from the people behind the service. This one is a rare glimpse into an industry balancing heritage, ambition, and a greener future—all wrapped up in a timeless spirit of adventure.