Riley Cate and Eric Haskell ditched their corporate gigs to start SageBrush Energy—and in this episode, they share what it’s really like to build a solar company rooted in trust, community, and quality installs. From navigating policy shifts in Nevada to launching their own financing arm (SageBrush Financial), they break down the real challenges local installers face and why diverse financing is non-negotiable.

Mike Cornell, Chief Instigation Officer at Arch Solar, brings the heat in this episode—talking growth, grit, and how they’re gunning for $100M by 2033. He dives into everything from building a rock-solid ops structure to the real work behind attracting more women into solar, plus a few hard lessons learned along the way. Oh, and if you’ve ever wondered what it’s like to meet Elon Musk, run O&M like a pro, or use driver-facing cameras to lower insurance costs—Mike’s got stories for days!

Aaron Nichols didn’t take the usual path into solar—unless running into circus performers in Ecuador is more common than we think. In this episode, he breaks down why good marketing isn’t about quick wins, but about storytelling, community, and staying human. If you're still treating LinkedIn like a digital resume, Aaron's take might just change how you show up.