What India Needs: Decoding the OTT Landscape with Sidharth Jain
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What India Needs: Decoding the OTT Landscape with Sidharth Jain
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India’s OTT boom has transformed the entertainment industry. But with so much content available, are we facing oversaturation and a new battle for audience attention?
In this episode, Shutapa Paul speaks to Sidharth Jain, Founder of House of Talkies & The Story Inc., to discuss the changing face of India’s entertainment industry, and what really works in today’s streaming landscape. This conversation dives deep into the challenges and opportunities shaping digital entertainment.
Tune in to hear Sidharth Jain’s expert insights on India’s entertainment revolution. Don’t miss out!
Catch the full conversation on YouTube or listen on Spotify.
#WhatIndiaNeeds #Podcast #OTTIndia #StreamingWars #EntertainmentIndustry #IndianCinema #ContentCreation #Filmmaking #Bollywood #SiddharthJain #DigitalStorytelling #MediaTrends
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00:00:00 – Intro
00:02:14 – What’s working on OTT?
00:03:51 – The illusion of democratisation
00:06:41 – New talent vs big budgets
00:11:20 – Why some creators give up
00:13:36 – The business side: Economic realities
00:15:28 – The truth about scriptwriting
00:18:28 – Rural market potential
00:23:19 – Corporates and billionaires in the industry
00:29:24 – The fading of fandom in the industry
00:35:34 – Controversies, regulation, and censorship
00:46:54 – Global standards in storytelling: Is India catching up?
00:49:40 – Siddharth’s personal journey and the genesis of The Story Ink
01:15:15 – About book-to-screen adaptations
01:06:04 – Fun segment
01:09:43 – Advice to aspiring creators
01:11:58 – Outro
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#ContentCreation #FilmIndustry #FilmmakerTalk #Screenwriting #BookToScreen #IndianCinema #SelfCensorship #FreedomOfExpression #IndianStories #RegionalContent #DemocratizationOfContent
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Follow Sidharth Jain on
LinkedIn: http://linkedin.com/in/sidmjain
Twitter/X: https://x.com/irocksid
Instagram: https://www.instagram.com/_sidharth_jain_?igsh=YTEwcjd6bjdocXlj
Story Ink: https://www.thestoryink.com/