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What if the key to business growth isn't hustling harder but designing a business that works with your natural strengths? Money mindset mentor Denise Duffield-Thomas introduces us to "the chustle" – a chilled approach to hustle that creates success without burnout.

Denise reveals how she's built a multi-million dollar business with a surprisingly lean team structure – no full-time employees and minimal management headaches. She challenges the entrepreneurial obsession with arbitrary financial benchmarks, encouraging listeners to define success on their own terms rather than chasing someone else's definition of achievement.

The conversation takes a fascinating turn when Denise unpacks the psychology behind passive income guilt. She shares her personal struggle with feeling undeserving of earnings from her first ebook, explaining how this mindset block stems from our conditioning about the relationship between work and compensation. For entrepreneurs who find themselves sabotaging their passive income streams, her insights offer a path to greater acceptance and profitability.

Perhaps most refreshingly, Denise outlines her remarkably simple business framework: showing up daily on social media (through batched content), providing value weekly (via her podcast), and offering something to purchase monthly or quarterly. This streamlined approach maintains consistency without the exhaustion that comes from constantly creating new content.

Whether you're building your first business or looking to scale an existing one more sustainably, Denise's practical wisdom offers an alternative to burnout culture. Success doesn't require sacrificing your wellbeing or conforming to someone else's business model – it comes from aligning your business with your authentic self and focusing on what truly moves the needle. Ready to chill and prosper? This episode shows you how.

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Edited and produced by Donna Eade

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