What Failed Tsunami Predictions Teach Us About Business Forecasting
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What Failed Tsunami Predictions Teach Us About Business Forecasting
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We dive into the reality of using LinkedIn for lead generation and why audio content might be making a surprising comeback while video content becomes less effective for busy professionals.
• LinkedIn claims 80% of B2B leads originate there, but regional businesses may find better results on local platforms like Alignable
• AI-powered prospecting shows 30% higher conversion rates when properly implemented
• Video content gets higher engagement but requires significant time investment for both creators and viewers
• Audio-only content is experiencing a resurgence as people seek to reduce screen time
• Business forecasting parallels the recent tsunami prediction – preparation matters, but overreacting to hype wastes resources
• Consistency trumps production quality in podcasting – create 100 episodes before expecting significant results
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