Summary:

In this episode of the Sell By Being Human podcast, we bring on Seren Silva, an executive leadership coach, author, former ad sales executive, and Reiki practitioner. For those of you not familiar with Reiki, it's a healing technique based on the principle that the therapist can channel energy into the patient by means of touch, to activate the natural healing processes of the patient's body and restore physical and emotional well-being. I've never had a session but I think there's parallels to the transfer of energy in this practice and the transfer of energy in sales.

We explore the importance of authenticity in sales, the cultural influences on personal identity, and the journey from corporate life to entrepreneurship. Seren shares insights on connecting with one's intuition, the power of energy in interactions, and the significance of self-love in overcoming judgment. The conversation emphasizes the need for genuine human connection in business and offers practical advice for navigating sales with integrity and authenticity.

You'll also hear how Serin's parents came over from the Greek island of Cyprus with barely anything and how they instilled values and a work ethic that can apply to anything you do.

Key Moments:

00:00 Introduction to Human Connection in Sales

02:50 The Essence of Selling by Being Human

08:33 Cultural Influences on Personal and Professional Identity. The story of Serin's family coming from Cyprus and what it taught her.

14:35 Navigating Career Transitions and Authenticity

17:15 Connecting with Intuition and Inner Knowing

24:23 Skepticism and the Power of Energy in Interactions

28:45 The Leap to Entrepreneurship and Coaching

34:41 Sales Strategies and Authenticity in Business

40:38 Key Takeaways for Authentic Selling

Connect with Serin

• Serin's Website
• LinkedIN

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