What Creatives Need to Know About Development with Lana Womack
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What Creatives Need to Know About Development with Lana Womack
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From pitch decks to press tours, Lana Womack is in the room where it happens. As Head of Creative Development & Production at OBB Media, she’s helped shape everything from comedy specials to brand campaigns—and she’s doing it all while still in her 20s.
In this episode, Jen sits down with Lana for a behind-the-scenes look at how shows really get made. They dive into the art of pitching, balancing creative vision with production realities, and what it means to build trust with talent and collaborators. Lana shares her journey from freelance hustle to full-time exec, plus the tools and mindset shifts that keep her grounded in an ever-shifting industry.
Whether you’re a budding producer or just curious how your favorite shows come to life, this episode offers a masterclass in making it happen.
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