Should we be kind to our future AI overlords? What happened to airline etiquette? And does Mike have a praise kink? That’s before we even get into this week’s Big Things. We also chat about ByteDance taking over BookTok and Jessica Campbell making history as the first full-time female coach in the NHL.

More from us:

• Mitzi Payne @mmmitziP
• Mike Payne @mmmiiike

Timestamps:

• 01:00 – Thing 1: Should you be nice to AI chatbots?
• 03:20 – Gen Z are the nicest to bots & what happens if you’re rude.
• 07:00 – Should you recline your seat on an airplane?
• 12:20 – Tip your servers!
• 22:50 – Thing 2: ByteDance is moving into print. All about their new publication business.
• 25:00 – The impact #booktok has on print sales & some of our top books right now.
• 32:00 – Thing 3: Jessica Campbell has made history as the first full-time female coach in the National Hockey League. Why is this good for the game?
• 37:00 – What could the NHL do to attract new fans?
• 41:30 – How the NFL drew women in with WAGS, celebrities, post-game interviews, storytelling and more.

Show notes:

1. Easy Reads podcast: https://podcasts.apple.com/ca/podcast/easy-reads/id1728312993

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

This week on Big Things: olive oil is the gift of the season, modern parenting is bad for your health and Instagram doubles down on group chats. We share a teaser about our upcoming holiday gift guide, a shocking stat about working moms and get annoyed about Snapchat (again).

More from us:

• Mitzi Payne @mmmitziP
• Mike Payne @mmmiiike

Timestamps:

• 01:00 – What we’ll be chatting about today.
• 01:40 – Thing 1: Olive oil is set to replace bottles of wine this holiday season.
• 05:00 – What gifts we will be giving this year.
• 8:50 – Mitzi develops an emotional connection with a chicken.
• 11:12 – The upcoming special addition of SCAN 👀 CLUB.
• 14:00 – A little teaser about our halloween costume (tune in next week on YouTube to see it).
• 18:20 – Thing 2: Modern parenting is so stressful that the U.S. Surgeon General released an advisory about it.
• 21:30 – A shocking stat about working moms.
• 29:20 – Thing 3: Instagram is adding a WhatsApp button that will allow brands and creators to link directly into group chats.
• 31:35 – Snapchat is adding advertising placements into the DMs.
• 35:30 – What we’d like to see from Instagram Broadcast channels.

Show notes:

• SCAN 👀 CLUB: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024
• Snapchat is bringing ads to the Chat tab: https://techcrunch.com/2024/10/08/snapchat-is-bringing-ads-to-the-chat-tab/

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

This week our team convinced us to try the viral Dua Lipa Diet Coke drink and let’s just say… It was interesting. We also do a deep dive into LeBron’s career and recent debut with his son, Bronny, the upcoming WAGS reality TV show, if everyone really needs a hobby and share a hot take on our kids’ art projects.

More from us:

- Mitzi Payne @mmmitziP
- Mike Payne @mmmiiike

Timestamps:

01:30 – What we’re talking about today.
03:00 – Dua Lipa’s viral Diet Coke drink (our team made us try it).
08:00 – Our next question: Why did Dua Lipa do this?
11:00 – Thing 1: LeBron and Bronny play their first game together
15:00 – NBA marketing, Michael Jordan and Lebron.
22:00 – Some of LeBron’s legacy and family ties.
28:00 – The WAGS reality show picked the wrong team.
31:15 – Thing 2: Does everyone really need a hobby?
36:00 – Our hobbies (Mitzi’s baking era).
41:50 – A hot take on our kids’ art projects.
44:00 – Thing 3: Rachel Karten’s social media trend report for Q3.
46:40 – Brands are hiring for Creative Directors for social media. Why we love this.

Show notes:

1. SCAN 👀 CLUB: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024

2. Rachel Karten’s Social Media Trend Report: https://www.milkkarten.net/p/brand-social-trend-report-q3-2024

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

This week on Big Things: Beyoncé’s new Levi’s collab feels like it’s missing something, Meta’s conceptual smart glasses could lead to doxxing, LVMH partners up with F1 and Mitzi might be in her villain era. Thanks for tuning in!

More from us:

• Mitzi Payne @mmmitziP
• Mike Payne @mmmiiike

Timestamps:

• 02:00 – Why we rely on following signals to inform future marketing trends.
• 06:00 – The fun art event Mitzi went to this week (and struggled at).
• 08:20 – Millennials need to watch this new show.
• 12:00 – Thing 1: Beyonce released a collaboration with Levi’s and it’s just okay.
• 17:15 – Why didn’t Levi’s take it all the way?
• 19:00 – What makes a celebrity brand successful and relatable?
• 28:00 – Thing 2: Meta’s smart glasses and the feature that could lead to doxxing.
• 28:00 – Mike has the worst Uber rating on our team.
• 36:50 – Thing 3: LVMH x F1 announce partnership to begin in 2025 (we saw this coming).
• 43:00 – The Nike campaign we can’t stop thinking about.
• 45:00 – Is Mitzi in her villain era?
• 47:35 – Help us pick our next show.

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Welcome back to Big Things! This week we’re taking a deep dive into Nutter Butter’s social media strategy, celebrating human error, why college students aren’t reading, Amazon’s “Red Zone” (NHL’s Version) and how Snapchat thinks it’s the antidote to everything.

More from us:

• Mitzi Payne @mmmitziP
• Mike Payne @mmmiiike

Timestamps:

• 04:00 – How the branding for Big Things came together. [clip]
• 05:00 – Personal shoot prep.
• 08:30 – What we’ll be talking about this episode.
• 09:30 – Giving feedback/working with your partner.
• 11:00 – Thing 1: Nutter Butter is the name on every marketer’s lips right now.
• 24:00 – Gen alpha and snack brands.
• 22:00 – Celebrating human error.
• 25:00 – Thing 2: College students aren't reading.
• 29:00 – Thing 3: Amazon will debut an NHL version of the NFL Red Zone.
• 35:00 – Signal shows streaming services are changing to second screen watching.
• 41:05 –Thing 4: Why do brands keep trying to make AR glasses happen?

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Welcome back to Big Things! This is our first official episode and we are ready to yap about all the big things happening in marketing, social media, pop culture and sports. From the new NFL season (and WAGS) to Chilis killing it on social media – these are the stories on our radar this week.

More from us:

• Mitzi Payne @mmmitziP
• Mike Payne @mmmiiike

Timestamps:

• 00:00 – What is Big Things?
• 04:30 – Entrepreneur guilt, taking time off and our fitness era
• 08:10 – The Big Things we’re talking about today, first up – NFL is back (and for Mitzi, it means it’s WAGS season).
• 16:00 – The WAGS of the NFL (who is who).
• 20:00 – Kendrick Lamar was confirmed as the Super Bowl Halftime performer and Lil Wayne is not happy.
• 22:30 – Next: Why are clients asking us to be more like Chilis?
• 26:15 – The pivot from original content, to following trends, to personalizing trends.
• 28:25 – The “unhinged” brand is feeling cringe.
• 30:40 – SCAN CLUB: What are signals? Our secret trick to stay ahead of the curve on digital marketing trends.
• 32:50 – Millennials and Gen Z would rather play bingo than go clubbing. Really.
• 38:00 – Monopoly Go was not good for our marriage.
• 40:00 – Signal 2: IKEA is entering the resale market.

Show Notes:

1. NFL Jackets by Kristin Juszczyk: https://www.instagram.com/kristinjuszczyk/
2. Linkinbio Newsletter: https://www.milkkarten.net/p/theres-a-reason-chilis-is-all-over

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Are you listening on a podcast app? Hop over to YouTube for the full video version: https://youtu.be/dnSC-WruYSA

Welcome to Big Things! A weekly show where we talk about the big things happening in marketing, social media, pop culture and sports. You can catch the show every Friday on podcast players and YouTube, and be sure to follow us on Instagram for updates on every episode!

More from us:

• Mitzi Payne @mmmitzi
• Mike Payne @mmmiiike

Timestamps:

• 00:10 – What is Big Things?
• 03:00 – Why we’re moving away from Waves and Tea for Lunch.
• 05:30 – Some of our favorite episodes of Waves and what we learned.
• 11:00 – How Tea for Lunch helped our team think like content creators.
• 12:30 – Our new era.

Show Notes:

1. SCAN 👀 CLUB: https://scanclub.substack.com/
2. Lisette Calveiro – @lisettecalv – https://shorturl.at/d7fMi
3. Karen Rosalie – @karen.rosalie – https://shorturl.at/82ctR
4. Monday Girl – @joinmondaygirl – https://shorturl.at/J0spn
5. Alyssa Yuhas – @alyssayuhas – https://shorturl.at/c6W4R
6. Valentin Ozich – @valentinozich – https://shorturl.at/5duTd
7. Franke Rodriguez – @frankeknucks – https://shorturl.at/H4kW0

Thanks for tuning in. Don’t forget to subscribe!

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Gaby Bayona is a force in the bridal and modeling industries. The humble entrepreneur has been building her empire since her teens and is now the owner of multiple businesses. After starting out as a seamstress in her mom’s bridal business, Gaby discovered a passion for the industry. By the time she graduated high-school she knew she wanted to own her own business. Now, she owns 3 bridal dress brands and a boutique with multiple locations in Canada, as well as a modeling agency based out of Vancouver, BC. We talk with Gaby about what inspired her to take on such an ambitious lifestyle and what moves she’s making next. Gaby shares her career journey, explains the strategic reason behind why she created multiple dress brands, how she manages it all and what she thinks is next for the bridal industry.

Learn more about Gaby and her companies:

• Gaby’s Instagram : https://www.instagram.com/gabybayona/
• Gaby’s TikTok : https://www.tiktok.com/@gaby.bayona
• Truvelle Instagram : https://www.instagram.com/truvellebridal/
• Laudae Instagram : https://www.instagram.com/laudaebride/
• Aesling Instagram : https://www.instagram.com/aeslingbride/
• Lovenote Instagram : https://www.instagram.com/lovenotebride/
• Stranger Instagram : https://www.instagram.com/strangeragency/

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

Show Notes - Gaby Bayona

1. 01:00 - Gaby’s story of growing up in the bridal industry.
2. 03:30 - Lessons Gaby learned from her mom’s business.
3. 09:00 - The rundown on Gaby’s businesses: Why start multiple businesses?
4. 14:00 - How to keep a personal connection with your customers as your business scales.
5. 15:50 - Advice for someone looking to start a bridal business in today’s noisy digital environment.
6. 17:40 - Digging in the branding and marketing side of Gaby’s businesses. How she was able to explode on Etsy and Pinterest early on and what is she doing now?
7. 19:00 - Building publicly from a place of vulnerability.
8. 26:40 - Has Gaby ever wanted to quit?
9. 30:00 - How does Gaby manage her time and energy between the multiple brands and companies?
10. 39:00 - Trends to watch for in the wedding and bridal industries.
11. 41:15 - Who is making Waves and why?

Mentioned in this episode:

1. Sara Blakely, from Spanx: https://www.instagram.com/sarablakely/?hl=en
2. Boheme Goods: https://www.bohemegoods.com/
3. Field & Social: https://www.fieldandsocial.com/
4. Mirror Palais: https://www.instagram.com/mirrorpalais/?hl=en
5. House of CB: https://www.

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.