Season one, episode four of the Walk On Podcast features an interview with Anna Ruth Peiffer who founded Alloy in 2012 (then known as ARPR), with just a laptop and a small family loan. In its first decade of business, the marketing communications agency grew to over $10M USD, acquired a unit to expand creative and technical offerings, and became sought after by global software brands.

In 2022, Anna Ruth sold her majority stake in Alloy. Today, she focuses on the agency’s go-to-market strategy and senior-level client counsel. And she is following her entrepreneurial spirit to found a new eco-resort in Hawaii.

The interview covers coaching and mentorship, the challenges and excitement of entrepreneurship, and so much more.

Walk On is a podcast about the journey of finding passion in a life of purpose and turning that into leadership through conversations with people living aligned and fulfilling existences.

Michael Mills is a communications consultant and leadership coach, with more than 30 years of public affairs experience at agencies and corporations, and running nonprofits and trade associations.

Learn more about Michael at www.michaelmills.info and Anna Ruth at https://www.linkedin.com/in/annaruthwilliams/