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https://wealthygymowners.com/
Building a Proactive Marketing Strategy for Fitness Entrepreneurs
In this episode of The Wealthy Fitness Entrepreneur, Pat and Doug discuss key components of a marketing plan for fitness business owners. They emphasize the importance of proactive monthly planning and break down strategies into online marketing, offline efforts, and internal promotions. Highlights include the significance of having evergreen offers, utilizing various referral and reactivation campaigns, building community relationships, and maintaining client engagement through internal challenges and events. The episode aims to provide a comprehensive approach to reducing the volatility in client acquisition by implementing a consistent and strategic marketing plan.
00:00 Introduction to the Three R's
00:30 Building a Monthly Marketing Plan
01:19 The Importance of Consistent Client Acquisition
05:26 Unpacking a Monthly Marketing Plan
07:06 Online Marketing Strategies
14:02 Offline Marketing Strategies
19:53 Internal Marketing for Client Retention
25:07 Final Thoughts on Proactive Planning