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BPM has undergone a notable transformation, shedding its earlier complexity to become a powerful asset in ad-hoc CRM scenarios, particularly for industries with sophisticated customer engagement needs. While traditional CRMs suffice for straightforward use cases, they often falter when faced with rigid data structures that don’t align with complex, customer-centric workflows. In these instances, more flexible CRMs become essential, offering not just a viable alternative but often the only workable solution. The convergence of project management capabilities with sales and marketing processes has further elevated the value of certain CRM platforms, creating a seamless operational flow that gives them a distinct advantage.

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Creatio’s capabilities. We covered many grounds including where Creatio might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Creatio.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.