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CRMs designed for the education sector, especially within public institutions and universities, must navigate a complex landscape of fragmented workflows and diverse stakeholders, from students and faculty to alumni and administrators. These organizations often require more than what traditional CRM systems can offer, particularly when managing academic programs, course operations, and dynamic communication channels. The complexity intensifies further with upstream processes like student recruitment and onboarding, which demand highly tailored workflows that generic CRMs frequently fail to accommodate. In this specialized environment, LeadSquared has positioned itself as a strong player with its education-centric CRM offerings. However, the real question lies in how well it measures up to competitors and whether it can truly meet the evolving needs of this multifaceted sector.

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of LeadSquared’s capabilities. We covered many grounds, including where LeadSquared might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of LeadSquared.

Background Soundtrack: Away From You – Mauro Somm

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