In this episode, I'm joined by Andrew, CEO and founder of Swapt, who shares incredible insights on the evolving landscape of AI and new technology in marketing. Andrew dives into how his engineering background fueled Swapt's mission to streamline customer experience flows, beginning with dynamic QR codes.

We explore cutting-edge AI tools like V0 for lightning-fast landing page creation and Cursor for revolutionizing coding efficiency – a game-changer that's even enabling non-coders to contribute to development. Andrew also reveals how tools like Loom integrated with Jira are transforming project management, saving massive amounts of time for his team.

Discover his unique perspective on leveraging QR codes for deep first-party customer data, how to build strong customer relationships, and the do's and don'ts of effective QR code usage. This conversation offers invaluable lessons for marketing managers looking to embrace AI for efficiency, and personalize customer engagement.

In this episode, we tackle the crucial challenge of staying cutting-edge as a marketing leader in the age of AI. I'm joined by ZaK Morris, an expert with a unique blend of enterprise technology and artistic insight.

ZaK unpacks the misconception that AI is about replacement, emphasizing its true power in augmentation – enabling you to amplify your abilities and opening doors to new creative possibilities. He'll guide you through understanding the AI landscape, distinguishing between "workbenches," "Swiss Army knives" (frontier models like ChatGPT, Claude, Gemini), and "scalpel" tools for specific tasks.

Discover how to overcome digital overwhelm, cultivate curiosity, and harness the magic of "conversational composition" to prototype and deploy solutions with natural language. We dive into the practical power of custom instructions in AI tools, transforming a "saltine cracker" experience into a personalized, consistent, and highly effective workflow that truly complements your unique style. If you're ready to embrace AI to enhance your capabilities and move from intention to functional reality, this episode is for you.

In this episode, we dive deep with Michael, a seasoned expert with three decades in software development and CRM, now leading R4 Digital Systems. Many marketing managers feel overwhelmed juggling tasks and trying to optimize workflows. Mike shares invaluable insights on moving past basic campaigns to build truly resilient businesses.

We explore the six pillars of business success (Reliability, Readiness, Reach, Remarket, Reselling, and Reputation) and how to leverage automation and AI to solidify these foundations. Mike discusses real-world examples, including using AI for answering calls and automating sales pipelines, all while maintaining that crucial personal touch. Learn about the importance of systematizing tasks, even small ones, and how a "who not how" mindset can dramatically increase efficiency. This conversation is packed with practical advice for marketing managers looking to streamline operations, boost customer lifetime value (LTV), and implement digital systems that drive sustainable growth.