What does it take to lead in marketing, find your voice, and succeed as a woman in business in the MENA region?

In the new episode of Vision Voices, Lara welcomes Heba Sayed, marketing leader with 20+ years of experience across IBM, LogRhythm, and the broader tech landscape in the Middle East.

Heba shares her journey from being a quiet contributor in Egypt to becoming a public speaker, thought leader, and Head of Marketing and Communications in a fast-moving, male-dominated industry.

From navigating internal doubts to advocating for women’s voices on public stages, Heba opens up about the real challenges — and rewards — of speaking up and showing up.

🔍 In this episode, we cover:

- How to grow a marketing career in MENA
- What it means to build your personal brand as a woman in tech
- The rise of AI and how it's transforming marketing and content
- The evolving role of agencies, content, and customer voice in B2B marketing
- How to turn rejection into win

Whether you're a marketer, tech leader, or woman navigating your professional path — this conversation is your reminder to find your voice, take up space, and lead with purpose.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

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Connect with us 👇🏻

🌐 Website: https://www.visionvoices.me/
🔗 LinkedIn: https://www.linkedin.com/in/laravarlamova
📸 Instagram: https://www.instagram.com/visionvoicespodcast/
🎵 TikTok: https://www.tiktok.com/@visionvoicespodcast
🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/vision-voices/id1606730600
🎧 Spotify: https://open.spotify.com/show/0A5UJzAORQtD9ib3q410ZL

Thank you for tuning in!

#laravarlamova #larisavarlamova #b2bpodcast #arabpodcast #dubaipodcast #dubaimedia #dubailife #womenintech #marketingleadership #menaregion #personalbranding #techcareers #womeninbusiness #middleeast #aiinmarketing #leadershipjourney #b2bmarketing #contentstrategy #empowerwomen #careergrowth #marketers #marketing

Visit website: www.visionvoices.me

What if you didn’t have to choose one version of yourself to be taken seriously?

In this solo episode of Vision Voices, host Lara unpacks the quiet pressure to simplify who we are — and challenges the belief that we need to fit into one title, one lane, or one identity.

This is about embracing your full range — not just what looks good on paper.

Inside this episode we explore:

- Why complexity is often mistaken for confusion
- How showing your full self builds deeper connection
- The cost of editing yourself down to “just one thing”
- What it means to be "a full-spectrum human"

If you've ever felt like you're too much, too many things, or not easy to label — this one is for you.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

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Connect with us 👇🏻

🌐 Website: https://www.visionvoices.me/
🔗 LinkedIn: https://www.linkedin.com/in/laravarlamova
📸 Instagram: https://www.instagram.com/visionvoicespodcast/
🎵 TikTok: https://www.tiktok.com/@visionvoicespodcast
🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/vision-voices/id1606730600
🎧 Spotify: https://open.spotify.com/show/0A5UJzAORQtD9ib3q410ZL

Thank you for tuning in!

#laravarlamova #larisavarlamova #b2bpodcast #arabpodcast #dubaipodcast #dubaimedia #dubailife #VisionVoicesPodcast #multipositioning #careeridentity #authenticexpression #thoughtleadership #selfintegration #workculture #creativecareer #futureofwork #workidentity #morethanmytitle #ownyourstory #unboxed #branding #inspirational

Visit website: www.visionvoices.me

🎙 How do you build a career in AI without losing yourself in the process?

In this episode of Voices Voices, Lara Varlamova spoke with Tina Valand, Generative AI Director and Co-Founder of Women in Alliances, to talk about the realities of building a career in a fast-changing world.

They talk honestly about:

- What it really takes to adopt AI in complex organizations
- How to start building internal AI capability (and where most fail)
- Why women often consider stepping away from their careers
- And the power of women supporting women

Tina shares how she nearly left her career — and what changed everything. From building innovation labs to building networks that support women globally, her story is a powerful reminder that ambition doesn’t disappear when life gets hard — but the system still expects it to.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

*****************************************************

Connect with us 👇🏻

🌐 Website: https://www.visionvoices.me/
🔗 LinkedIn: https://www.linkedin.com/in/laravarlamova
📸 Instagram: https://www.instagram.com/visionvoicespodcast/
🎵 TikTok: https://www.tiktok.com/@visionvoicespodcast
🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/vision-voices/id1606730600
🎧 Spotify: https://open.spotify.com/show/0A5UJzAORQtD9ib3q410ZL

Thank you for tuning in!

#laravarlamova #larisavarlamova #b2bpodcast #arabpodcast #dubaipodcast #dubaimedia #dubailife #VisionVoicesPodcast #motherhood #workingmom #femaleempowerment #womensupportingwomen #AI #generativeai #businessgrowth #motivationalvideo #viralvideo

Visit website: www.visionvoices.me

Attention is no longer a byproduct of impact — it is the impact.

This episode explores a quiet but profound shift: the replacement of talent with visibility, purpose with performance. Once, craft and vision were enough. Now, we live in a system where the algorithm decides who is seen, not based on depth, but on engagement.

What does it mean to create in a world that rewards surface over substance?
How do we stay rooted in something real when everything around us insists on being curated, catchy, and consumable?

This is a reflection on the erosion of authenticity — and a call to build presence with purpose. To create not for applause, but for understanding. To let the vision lead, and trust that meaning can still move through the noise.

Because maybe we can make depth desirable again.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

*****************************************************

Connect with us 👇🏻

🌐 Website: https://www.visionvoices.me/
🔗 LinkedIn: https://www.linkedin.com/in/laravarlamova
📸 Instagram: https://www.instagram.com/visionvoicespodcast/
🎵 TikTok: https://www.tiktok.com/@visionvoicespodcast
🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/vision-voices/id1606730600
🎧 Spotify: https://open.spotify.com/show/0A5UJzAORQtD9ib3q410ZL

Thank you for tuning in!

#laravarlamova #larisavarlamova #b2bpodcast #arabpodcast #dubaipodcast #dubaimedia #dubailife #VisionVoicesPodcast #attentioneconomy #fame #purpose #authenticity #hype #digitalculture #meaningfulcontent #visionvoicespodcast #authenticity #slowcontent #cultureshift #presence #storytelling #timeless #contentcreation #contentcreator #creatoreconomy

Visit website: www.visionvoices.me

In this inspiring conversation at #STEP2025, Lara was joined by Reim El Houni, one of Dubai’s most influential media voices, for a discussion on visibility, confidence, and the evolution of content in the digital age.

Reim is a Media Strategy Consultant, Executive Producer of DXB Today on Dubai One, and founder of TI22 Films and Dubai On Demand. With years of experience in TV, events, and digital production, she shares insights on how individuals and brands can own their voice, build credibility, and thrive in a world where perception equals reality.

Highlights of the Episode:

- The mindset shift from “showing off” to showing up
- How to overcome self-doubt and speak confidently on camera
- The intersection of traditional TV and creator platforms
- Why authenticity beats aesthetics in today’s content game
- How AI is disrupting production—and why soft skills matter more than ever

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

*****************************************************

Connect with us 👇🏻

🌐 Website: https://www.visionvoices.me/
🔗 LinkedIn: https://www.linkedin.com/in/laravarlamova
📸 Instagram: https://www.instagram.com/visionvoicespodcast/
🎵 TikTok: https://www.tiktok.com/@visionvoicespodcast
🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/vision-voices/id1606730600
🎧 Spotify: https://open.spotify.com/show/0A5UJzAORQtD9ib3q410ZL

Thank you for tuning in!

#laravarlamova #larisavarlamova #b2bpodcast #arabpodcast #dubaipodcast #dubaimedia #dubailife #VisionVoicesPodcast #contentcreation #personalbranding #mediastrategy #digitalmedia #tvproduction #creatoreconomy #publicspeaking #videomarketing #thoughtleadership #cameraconfidence #Dubaicontent #creativeentrepreneur #womeninbusiness

Visit website: www.visionvoices.me

Are you building a startup in the Middle East? Thinking about fundraising or dreaming of an exit?

In this exclusive STEP 2025 conversation, Jacopo Pichelli from FTI Capital Advisors breaks down the real story behind startup acquisitions — and what makes a company truly attractive to buyers.

💡 Learn:

- What M&A (mergers & acquisitions) actually means for startups
- Why most founders prefer fundraising — but still end up selling
- What large corporations look for when scouting startups
- How cultural fit can make or break a deal
- When an acquisition offer might be too good to ignore

Whether you're a startup founder, investor, or part of a growth-stage team — this episode reveals insider perspectives from both sides of the negotiating table.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

*****************************************************

Connect with us 👇🏻

🌐 Website: https://www.visionvoices.me/
🔗 LinkedIn: https://www.linkedin.com/in/laravarlamova
📸 Instagram: https://www.instagram.com/visionvoicespodcast/
🎵 TikTok: https://www.tiktok.com/@visionvoicespodcast
🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/vision-voices/id1606730600
🎧 Spotify: https://open.spotify.com/show/0A5UJzAORQtD9ib3q410ZL

Thank you for tuning in!

#laravarlamova #larisavarlamova #b2bpodcast #arabpodcast #dubaipodcast #dubaimedia #dubailife #VisionVoicesPodcast #startupcommunity #fundraising #fundraiser #fundraisingstrategy #acquisition #founders #startupecosystem #startups #startup #dubaistartups #startupexit

Visit website: www.visionvoices.me

In the new #STEP2025 episode, Lara Varlamova spoke with Polly Dhaliwal, COO of Enterprise Nation - the UK’s largest small business community. They talked about corporate-startup symbiosis and Dubai’s rapidly evolving startup ecosystem.

They explore:

- How Dubai’s young startup scene compares to the UK’s mature market
- The importance of embracing failure in building successful startups
- How corporates and startups are collaborating to drive innovation
- What makes Dubai’s multicultural community a global advantage
- Key lessons Dubai and the UK can learn from each other

If you're passionate about entrepreneurship, innovation, and the future of startups, this conversation is packed with real-world insights and inspiration.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

*****************************************************

Connect with us 👇🏻

🌐 Website: https://www.visionvoices.me/
🔗 LinkedIn: https://www.linkedin.com/in/laravarlamova
📸 Instagram: https://www.instagram.com/visionvoicespodcast/
🎵 TikTok: https://www.tiktok.com/@visionvoicespodcast
🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/vision-voices/id1606730600
🎧 Spotify: https://open.spotify.com/show/0A5UJzAORQtD9ib3q410ZL

Thank you for tuning in!

#laravarlamova #larisavarlamova #b2bpodcast #arabpodcast #dubaipodcast #dubaimedia #dubailife #VisionVoicesPodcast #dubaistartups #startupecosystem #entrepreneurship #innovation #startupculture #businessleadership #startupfunding #startupmindset #corporateinnovation #techstartups #startupcommunity #femaleentrepreneur #startuplessons

Visit website: www.visionvoices.me

Join Lara Varlamova at STEP 2025 as she hosts Michael Lints, Partner at Golden Gate Ventures, for a conversation about the rise of the MENA startup ecosystem, the future of venture capital in the GCC, and what it really takes for startups to scale in 2025 and beyond.

From his early days at STEP in 2014 to mentoring and investing across Southeast Asia and the Middle East, Michael shares powerful insights on:

- The evolution of Dubai’s innovation scene over the past 11 years 🌍
- Why corporations need startups to survive
- The real challenges founders face — from fundraising to hiring
- The role of mentorship in building successful ventures
- How AI, fintech, and deep tech are transforming emerging markets

Whether you're a startup founder, investor, or just curious about the future of innovation in the region, this conversation is extremely valuable.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes with Lara Varlamova

*****************************************************

Connect with us 👇🏻

🌐 Website: https://www.visionvoices.me/
🔗 LinkedIn: https://www.linkedin.com/in/laravarlamova
📸 Instagram: https://www.instagram.com/visionvoicespodcast/
🎵 TikTok: https://www.tiktok.com/@visionvoicespodcast
🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/vision-voices/id1606730600
🎧 Spotify: https://open.spotify.com/show/0A5UJzAORQtD9ib3q410ZL

Thank you for tuning in!

#laravarlamova #larisavarlamova #b2bpodcast #arabpodcast #dubaipodcast #dubaimedia #dubailife #VisionVoicesPodcast

Visit website: www.visionvoices.me