Everything’s in place to actively create more value for audiences. Now, let's think about: considerations as the team starts addressing user needs with content, how to ensure you’re actually providing more value to audiences, and linking your organisation’s journalism to the impact it may be having on actual people.

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This is a podcast for those who want to implement the user needs model in their newsrooms. Yet, face blockers like internal resistance, inadequate resources, or uncertainty about where to begin or how to scale.

User needs is one way for media organisations to become more audiences-informed. It provides us with a set of needs that most people have when they’re consuming news content. A set of needs that media organisations should serve to be valuable to people.

By the way, this podcast is based on Khalil A. Cassimally's free user needs email course. The email course has more information so subscribe. The podcast has been generated by NotebookLM's Audio Overview, with additional prompts by Khalil.

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Hi, I'm Khalil. I'm an advocate for more audiences-informed approaches in the media industry, and an audience development expert. I pioneered the implementation of the user needs model at The Conversation, initially within its UK newsroom, before overseeing deployment across more of its newsrooms worldwide. I also do consultations, advise and mentor teams and individuals at media organisations around the world. I regularly talk about audiences-informed work at conferences.

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Khalil's free user needs email course

Connect with Khalil on LinkedIn

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