Ever wondered how a baseball team’s move reshaped an entire community? 🎙️.

In the first episode of Unlocking Value with Ozzie Nelson, we dive into the game-changing move of the Atlanta Braves from Turner Field to Truist Park. Ozzie Nelson, CEO of Nelson Worldwide, teams up with Lamar Wakefield, mixed-use development guru, and Mike Plante, president of Braves Development Company, to unpack the strategy and vision behind this transformative project.

From Lamar’s expert tips on mixed-use development to Mike’s insider perspective on creating The Battery Atlanta, this episode is packed with behind-the-scenes stories, challenges, and innovations. Learn how public-private partnerships and intentional design turned Truist Park into a model for success, drawing millions of fans and fostering community growth.

Whether you're a business leader, sports fan, or design enthusiast, this episode will inspire you to think big, plan smart, and unlock value in your projects. Don’t miss the kick-off to a series full of game-changing insights! ⚾✨

Topics discussed in this episode:

• Business strategy
• Large scale developments
• Truist Park
• Cobb County
• Atlanta Braves
• Turner Field
• Mixed use development
• Fan experience
• Construction challenges

We want to hear from you! Share your own experiences and insights on environments that have positively or negatively impacted your work. We are dedicated to uncovering the many ways design and strategy can drive success.

Tune in now to the Unlocking Value podcast and join the conversation! Don't forget to subscribe and leave your feedback.

The Unlocking Value with Ozzie Nelson podcast provides listeners with a peek inside some of the brightest minds shaping the future of design, commercial real estate, and capital development.

Hosted by John "Ozzie" Nelson Jr., a trailblazing entrepreneur and the driving force behind NELSON Worldwide's evolution into a design powerhouse, this podcast dives into how

thoughtful and intentional design can unlock value for commercial and institutional real estate owners, developers, brands, and investors. Each episode dives deep into how strategic design choices can help unlock added value, enhance brand impact, improve operational performance, and create spaces that foster connection and productivity.

Whether you own, develop, or manage a large real estate portfolio or are responsible for planning, designing, and building capital projects, "Unlocking Value with Ozzie Nelson" is your go-to resource for thinking strategically about how design choices can unlock better social and financial returns. Each episode features forward-thinking conversations that challenge the status quo, offering valuable insights into making smarter decisions that unlock long-term value for both businesses and communities.