In this inspiring episode of Unique Genius, Angela Chanowsky chats with Jen McKee, founder of Kee Hart Marketing and the powerhouse behind the Show Up, Stand Out, Scale framework, for a real talk on showing up online, building a brand with heart, and scaling with soul.

Jen shares how she transitioned from restaurant manager to award-winning marketing agency owner, why the trades became her niche of choice, and how social media can turn everyday moments into brand magic. Whether you’re a business owner overwhelmed by content creation or a marketing pro trying to stand out, this episode is for you.

Angela and Jen dive into:

• Jen’s journey from burnout in hospitality to building a creative business on her terms
• How she niched down into the trades and why it changed everything
• The biggest mindset shifts that helped her go from solo freelancer to agency CEO
• Why social media is about documenting, not performing
• The difference between balance and harmony as a business owner
• Lessons in leadership, team-building, and delegation for long-term growth

If you’ve ever felt stuck in your story, unsure of what to post, or intimidated by “doing it right,” this conversation will give you the permission and push to start showing up as your whole self.

About Jen McKee:

Jen McKee is a social media strategist and the founder of Kee Hart Marketing, a 5x award-winning agency specializing in content for home service businesses. Honored as a 2024 40 Under 40 recipient, Jen is known for helping businesses grow their brand and attract top talent through her signature framework: Show Up, Stand Out, Scale.

Jen is also the host of The Kee to Growth Podcast, a mentor to marketing pros in the trades, and a sought-after speaker on all things digital storytelling. She’s built her business around authenticity, consistency, and impact and is passionate about helping others do the same.

Episode Highlights:

“It’s not about perfection, it’s about presence.”

The overlooked power of organic content for home service businesses

Why the best social media strategy is simply documenting your day

The $10 task trap and how Jen scaled with a five-hour hire

From fear to freedom: how letting go helped Jen grow a 17-woman team

Links & Resources:

Visit: www.keehartmarketing.com

Follow Angela on Instagram: @angelachanowsky

Let’s Stay Connected:

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Subscribe + leave a review

Share it with someone building their brand or their business

Tag Angela and Jen—we want to see how you’re showing up online!

In this powerhouse episode of Unique Genius, Angela Chanowsky sits down with Ashton Buswell, a true “OG” of door-to-door sales, VP of Sales Acceleration at LGCY Power, and the founder of the Foundational Selling System.

From cutting across lawns to closing 149 deals in one quarter, Ashton has earned his stripes in the most intense sales environments. But behind the numbers is a deeply intentional leader, one who’s just as committed to family, faith, and personal growth as he is to breaking records in solar.

Angela and Ashton get real about:

The early grind: from wrestling mats to satellite sales

How Ashton built a 1% sales career through discipline, not just talent

The role of rejection, resilience, and daily reps in long-term sales success

Sales as sport: why tracking, competition, and coaching never stop

Building harmony between high performance and personal life

How the Foundational Selling System is changing the game for new reps and seasoned pros

This isn’t just a sales episode, it’s a masterclass in mindset, leadership, and building something that lasts. Whether you’re new to sales or scaling a team, Ashton’s story will sharpen your skills and reset your drive.

About Ashton Buswell:

Ashton Buswell is a seasoned veteran in the door-to-door sales world. Since 2005, he’s sold everything from satellites and alarms to solar and became one of the few reps in the world with over 1,000 personal solar installs.

As VP of Sales Acceleration at LGCY Power, Ashton leads a team that closes more than 2,500 deals per month. He’s also the founder of the Foundational Selling System, a high-impact sales training and community platform built for reps who are ready to grow with integrity, discipline, and real-world tools.

Ashton is a proud husband, father of four daughters, and a competitive athlete, most recently representing the U.S. in the Masters Wrestling World Championships in Croatia. He believes sustainable success starts with personal harmony across marriage, fitness, faith, and purpose.

Episode Highlights:

“Sales is the closest thing to sports I’ve found outside of a stadium.”

Why hard work beats slick talk and how Ashton became elite without being a ‘natural’

How to reflect after every ‘no’ and build lifelong skills from rejection

The power of community in sales: why reps need a space to grow, vent, and win

What it really means to align your life with your mission and live it out loud

Links & Resources:

Visit: www.foundationalsellingsystem.com

Follow Ashton on Instagram: @ashtonbuswell

Follow Angela on Instagram: @angelachanowsky

Let’s Stay Connected:

Loved this episode? Don’t forget to:

Subscribe + leave a review

Share this with someone in sales or on their way to mastery

Tag Angela and Ashton on social—we want to hear your biggest takeaways!