What if your worst job became the catalyst for a legendary career in global marketing? Join us as we unravel the incredible journey of Troy White, who went from being dubbed the worst bank teller in Pennsylvania to a trailblazer in lifestyle marketing. Discover the secrets behind this HOWARD grad's astounding accomplishments, such as his pivotal role at SONY Music and his groundbreaking work in the music industry during the transformative 80s and 90s. With stories featuring music icons like Michael Jackson, Stevie Wonder, and Sade, Troy paints a vivid picture of how culture and branding come together to create magic.

Our conversation with Troy takes an awe-inspiring turn as we navigate his entrepreneurial ventures. He shares candid insights into the birth of WYTEHOUSE Marketing and the strategic genius behind political campaigns for notable figures like Mayor Bloomberg and Barack Obama. Troy's innovative approach to marketing in diverse cultural landscapes, from Harlem to Nairobi, illuminates the transformative power of community engagement. Through his experiences, we explore how personal growth and adaptability can lead to monumental success in the ever-evolving world of marketing.

As Troy takes us from the bustling streets of New York to the energetic vibes of Nairobi, he imparts invaluable lessons on the importance of understanding cultural nuances. His passion for coaching and community involvement shines through, especially in his work with basketball programs for underprivileged youth. Troy's tales of international travel and cultural bridging are enriched by his humor and humility, offering a captivating narrative that celebrates the evolution of marketing and the boundless potential of virtual and augmented reality. Tune in for a laughter-filled, insightful episode that promises to inspire and entertain. Plus learn more about Troy’s upcoming Homecoming Kenya Trip 2025.

"Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to hear this thought-provoking discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/

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Have you ever wondered why your favorite artists are struggling despite millions of streams? Creative work isn't always valued as it should be, especially in the digital age. Join us for a hilarious yet enlightening talk with William "Classic" Thomas, a visionary content creator and brand strategist, as he shares unconventional strategies for breaking through the commodification of creativity. We'll even take a detour to discuss "baby bananas" and the quirky side of online sales, ensuring a few laughs along the way.

With insights from fast-paced product development to the intricacies of creative marketing, this episode uncovers the art of balancing passion and profitability. Hear how independent brands can outmaneuver industry giants by leveraging audience feedback and authentic collaboration. Plus, follow a personal tale of transitioning from music to film, driven by the relentless pursuit of passion and perspective, and how this can fuel innovative content creation.

This episode is your guide to connecting with audiences, building genuine narratives, and navigating the complex world of digital content with confidence.

"Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to hear this thought-provoking discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/

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Isaac Hayes III, a visionary entrepreneur and tech innovator, joins Tom and Jeffrey to talk about the journey behind Fanbase, a platform poised to change the game in content creation and monetization. Imagine a space where creators can truly own their narratives and get paid directly for their influence—Isaac shares how this idea became a reality. He opens up about the moment he saw the need to bridge the gap between social media platforms and Black culture, inspiring him to create Fanbase’s subscription model, which challenges the norms of traditional engagement.

From the music world to the tech space, Isaac’s journey is full of lessons in resilience and ingenuity. He delves into his experience bootstrapping Fanbase without traditional venture capital, drawing connections between the power dynamics of record labels and venture funding. With insights into pivotal choices—like bringing on CTO Ramiro Cánovas—Isaac takes us behind the scenes to see how Fanbase’s unique subscription model was built to offer monetization opportunities similar to streaming services.

We explore the future of content creation and what a decentralized model could mean for influencers, brands, and the broader tech landscape. Isaac sheds light on his journey to raise $10 million through equity crowdfunding, highlighting how ownership and community support are reshaping tech. Plus, he shares his perspective on a key issue—music rights and how they’ve been handled in recent years, including his thoughts on the controversy surrounding music use in the Trump campaign.

This episode is a must-listen for anyone interested in the intersection of innovation, equity, and the power of creators to shape the digital future.

"Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to hear this thought-provoking discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/

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Support the show