Most chiropractors treat branding like a logo.
Pacha Hornaday treats it like a relationship.

In this episode, branding expert (and chiropractic superfan) Pacha joins Martin to discuss how chiropractors can stop blending in and start standing out by building brands that feel as good as they function.

Inside the episode:

• Why branding is about perception, not persuasion

• How to translate your philosophy into a visual identity

• Common design mistakes that weaken your impact

• Why story > slogan

• The best question to ask before hiring a designer

To learn more about Pacha

https://balanced-brands.com/pacha/

To learn more about the Difficult Situations online workshop https://unitedchiropractic.glueup.com/event/mastering-difficult-situations-with-martin-harvey-143579/

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - martin@insideoutpractices.com

You adjusted. You tested. You saw the change.
But if they don’t feel the progress, you lose them.

This final episode of the Retention Killer Series is all about re-exams—and why most chiropractors either skip them, botch them, or bury the meaning in too much technical talk.

Inside:

• Why no re-exam = no long-term retention

• How to preframe expectations so people understand the point

• Why you need to deliver meaning at the moment of the test—not days later

• How to turn a range of motion test into a belief shift

• Why celebrating wins matters more than explaining them

They won't stay for the process if they can’t feel the progress.
Let’s fix that.

To learn more about the Difficult Situations online workshop https://unitedchiropractic.glueup.com/event/mastering-difficult-situations-with-martin-harvey-143579/

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - martin@insideoutpractices.com

You nailed the consult.
You delivered a clear report.
They said they were in.

But now they’re missing visits.
Slipping through the cracks.
Quietly dropping off.

In this episode of The Retention Killer Series, Martin dives into the daily visit—the overlooked moment where long-term retention is either built… or lost.

You’ll learn:

• Why “how are you feeling?” is the wrong way to start

• How to rewire your flow to prioritise connection and value

• Why function-before-feeling changes belief systems

• The structure that keeps people engaged, long after the pain is gone

Retention isn’t a script. It’s a rhythm.
Here’s how to find yours.

To learn more about the Difficult Situations online workshop https://unitedchiropractic.glueup.com/event/mastering-difficult-situations-with-martin-harvey-143579/

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - martin@insideoutpractices.com