In this episode, I’m joined by CiCi Goktas – a holistic health coach, yoga teacher, and women’s circle leader. CiCi’s mission is to support women in building a strong mind-body connection. She helps women navigating the messy parts of life.

We dive into how CiCi uses storytelling to break down shame and create honest conversations around motherhood, menopause, and raising a neurodivergent child. She shares how showing up authentically online has helped her build deeper connections and why knowing yourself is the foundation for sharing your story with confidence.

We also talk about her experience of personal brand photography (and our Sex and the City-inspired photo shoot!) and why embracing who you are – at any age and stage – is one of the most empowering steps you can take in business and life.

What you’ll hear in this episode:

• Why CiCi started her coaching business and her powerful “why” behind it.
• How she shares deeply personal stories while staying true to her values.
• The importance of slowing down and tuning out the online “noise.”
• How to approach content creation authentically (and sustainably).
• Advice for building your personal brand story in a way that works for you.

If you’re navigating change, telling your story, or wondering how to show up online as your truest self, this conversation is packed with honesty, inspiration, and practical wisdom.

Find CiCi on: Instagram

About me:
I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.

Download your free guide to growing your brand through soulful stories at: sarahoughton.co.uk/stories

If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all.

You can find me on:

Instagram
LinkedIn

Do come and chat and let me know your storytelling challenges and successes.

Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video:

Brand Storytelling

Brand Photography

Documentary Stories

Welcome to my first guest episode of Uncover Your Story! I’m so excited to kick things off with the brilliant Esther Amira-Opie — a nutritionist, wellbeing advocate, and founder of Nutrition Wellness Lifestyle.

Esther and I first connected over a brand shoot, and since then I’ve watched her grow a beautiful, grounded business rooted in care, knowledge, and deep personal experience. In this conversation, Esther shares the health crisis that led her to completely rethink her relationship with food and wellbeing — and how she now supports other women to do the same.

We talk about how powerful personal stories can be when building a brand, how to gently reframe harmful narratives around food and body image, and why small, consistent micro-stories often create big impact.

In this episode, we explore:

• Esther’s journey from burnout to balance, and how it shaped her business
• Why your own story is your strongest brand asset
• The importance of showing up with honesty and consistency
• How Esther rewrites old narratives with her clients — and why that matters
• What she’s learned in her first year of running a purpose-led business
• The role photography plays in helping her show up authentically online

Resources we mention:

• Esther’s free Intermittent Fasting Guide — a gentle, personalised approach to nourishing your body
• My free guide Grow Your Brand with Soulful Storytelling

Let’s connect:

• Follow me on Instagram → @sarahoughtonphotos
• Follow Esther on Instagram → @nutrition.wellness.lifestyle
• Sign up to my newsletter for soulful storytelling tips each month

About me:
I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.

Download your free guide to growing your brand through soulful stories at: sarahoughton.co.uk/stories

If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all.

You can find me on:

Instagram
LinkedIn

Do come and chat and let me know your storytelling challenges and successes.

Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video:

Brand Storytelling

Brand Photography

Documentary Stories

Welcome to the very first episode of Uncover Your Story! I’m Sarah Oughton – brand photographer, storyteller and content creator – here to help creatives, change-makers and big-hearted rebels share stories with confidence and joy.

In this episode, I share my journey from humanitarian storytelling to running my own brand photography and story business, why this podcast almost didn’t happen, and how even the smallest stories can create big impact.

You’ll learn:

• Why it’s okay to start small (and imperfect!)
• Why your voice and story matter more than ever
• How to use storytelling to build connection and spark change
• The power of micro-stories for your brand (and how to shape them)

00:00 Welcome to Uncover Your Story

00:34 The Birth of the Podcast

01:40 The Power of Stories

03:04 Overcoming Fear and Embracing Courage

03:53 From Reader to Storyteller

04:48 A Career in Humanitarian Storytelling

06:02 Launching My Own Business

07:45 The Essence of Micro Stories

09:59 Empowering Your Voice

10:35 Season Preview and Final Thoughts

About me:
I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.

Download your free guide to growing your brand through soulful stories at: sarahoughton.co.uk/stories

If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all.

You can find me on:

Instagram
LinkedIn

Do come and chat and let me know your storytelling challenges and successes.

Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video:

Brand Storytelling

Brand Photography

Documentary Stories

Welcome to Uncover Your Story — the podcast for creatives, change-makers and big-hearted rebels ready to tell stories that matter.

Whether you're building a personal brand or working with a purpose-led organisation, the stories you tell shape how others see you — and the impact you can make.

I’m your host, Sarah Oughton — a brand photographer, storyteller and content creator with 20 years’ experience working with non-profits and founders. On this show, I’ll guide you through the art of meaningful storytelling to help you connect with your audience, grow your confidence, and amplify your message.

Through solo episodes and inspiring guest interviews, we’ll explore how to communicate with clarity and heart. You’ll learn practical tips, strategy insights and soulful storytelling tools to grow your brand or mission with purpose and joy.

Subscribe now and join our weekly conversations — it’s time to uncover your story, and share it with conviction.

About me:
I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.

Download your free guide to growing your brand through soulful stories at: sarahoughton.co.uk/stories

If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all.

You can find me on:

Instagram
LinkedIn

Do come and chat and let me know your storytelling challenges and successes.

Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video:

Brand Storytelling

Brand Photography

Documentary Stories