• Uncommon Brands

  • 著者： Parker Nash
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Uncommon Brands

著者： Parker Nash
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  • How do you build a DTC brand that breaks out in a noisy world? The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain. This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand. Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.
    Parkertnash.com
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あらすじ・解説

How do you build a DTC brand that breaks out in a noisy world? The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain. This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand. Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.
Parkertnash.com
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エピソード
  • Light Your Business on Fire with Travis Seera, Flikr Fireplace

    Light Your Business on Fire with Travis Seera, Flikr Fireplace
    2024/10/14

    In this episode, Parker sits down with Travis Seera, the founder of Flikr Fireplace—a sleek, isopropyl-powered personal fireplace that redefines cozy living. Travis opens up about his eight-year journey of innovation, overcoming challenges, and his passion for designing products that meet real, personal needs. He also gives us a sneak peek into his latest venture, Spark Firestarter.

    Discover the strategies that helped Flikr grow into 1,200 stores in just three years, including the value of partnering with smaller, independent retailers who deliver a personalized shopping experience. Travis shares valuable tips on how to support retail partners with marketing tools and creative sales tactics, as well as his decision to sell the business—not just for profit, but for peace of mind and the brand’s continued growth.

    Tune in to hear the story of Travi’s vision, turning into a retail success, and stay till the end for insights on building your own product-based business.

    What was covered:

    • How Travis designed and refined his isopropyl personal fireplace over eight years.
    • Travis's new project, Spark Firestarter, which reflects his passion for fire-related products.
    • How to deliver unforgettable consumer experiences by focusing on user needs
    • How Flikr expanded their brand by partnering with 1,200 stores
    • Marketing materials and creative selling strategies to retail partners
    • Why he chose to sell Flikr


    Parker Nash Links:
    Website: https://www.parkertnash.com/
    LinkedIn: https://www.linkedin.com/in/-parkernash/

    Travis Seera Links:

    Website:https://sparkfirestarter.com/

    Website: https://flikrfire.com/

    Instagram:https://www.instagram.com/sparkfirestarter/
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    31 分
  • Building A Mess-Free Auto Parts Brand With Mike Burns, ValvoMax

    Building A Mess-Free Auto Parts Brand With Mike Burns, ValvoMax
    2024/10/08

    Ever tried to change your oil at home and ended up with a mess on the driveway that looked like an oil tanker spill?

    That’s exactly why the guest on the show today started his brand.

    In this episode, Mike Burns, founder and CEO of ValvoMax, shares his journey from Air Force veteran and corporate finance professional to innovative product creator and brand founder. Mike takes us through the origin of ValvoMax, a revolutionary tool that simplifies oil changes by replacing the drain bolt with a cleaner, faster, and tool-free system.

    Mike discusses how his frustration with the traditional oil change process led him to develop the ValvoMax Quick Twist Valve, a product that has since gained traction amongst DIY car maintenance consumers and has landed in major retailers like Lowe’s and Canadian Tire. You’ll hear how a chance feature by YouTube personality Scotty Kilmer turned ValvoMax into a household name, as well as Mike’s insights into prototyping, manufacturing, and scaling into retail.

    Don’t miss this episode packed with lessons on turning frustration into innovation, and how one influencer review can change everything.


    Show highlights:

    • Mike’s journey from Air Force veteran to product innovator
    • The origin of ValvoMax and solving the pain points of messy oil changes
    • How Scotty Kilmer’s YouTube video boosted ValvoMax sales overnight
    • Breaking into major retailers like Lowe’s and Canadian Tire
    • Managing the complexities of retail and financing
    • The importance of focus and scaling wisely

    Mike Burns and ValvoMax Links:

    Website: https://www.valvomax.com/

    Instagram: https://www.instagram.com/valvomax

    Facebook:https://www.facebook.com/valvomax

    Youtube:https://www.youtube.com/channel/UC4KUJox7oZ1FZaArful7KpQ

    Parker Nash Links:
    Website: https://www.parkertnash.com/
    LinkedIn: https://www.linkedin.com/in/-parkernash/

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    30 分

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