Uncle Marv welcomes Ryan Miller, Chief Information Security Officer at RootPoint, to discuss the latest trends in cybersecurity. They dive into the recent buzz around Ghost GPT, an AI-powered tool that's causing concern in the tech world. Ryan offers a balanced perspective, explaining that while such tools may make certain hacking tasks easier, they don't necessarily lower the barrier to entry for cybercriminals as much as some fear.

The conversation shifts to the challenges of managing IT security in today's landscape. Ryan shares insights on the importance of proper security practices, including the need for comprehensive endpoint protection and the risks associated with certain vendor requirements. He emphasizes the value of collaboration between IT professionals and employees, cautioning against practices that can alienate staff, such as overly aggressive phishing simulations.

Uncle Marv and Ryan also touch on the evolving nature of managed services, with Ryan highlighting RootPoint's approach of tailoring enterprise-level solutions for their clients. The episode wraps up with a humorous Florida Man story, providing a light-hearted end to an informative discussion on serious cybersecurity matters.

=== Links and Companies Mentioned

1. RootPoint - https://www.rootpoint.com/
2. AV Summary Report: https://www.itbusinesspodcast.com/downloads/av-summary-2024/
3. Florida Man Arrested Despite Having Ankle Monitor: https://tinyurl.com/3c6ap245
4. Florida Halo Law Protects First Responders: https://tinyurl.com/244p87x9
5. ThreatLocker - https://threatlocker.com/
6. Mitel - https://www.mitel.com/
7. Microsoft - https://www.microsoft.com/

=== MUSIC LICENSE CERTIFICATE: Envato Elements Item

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• Item ID: CSR3UET
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• Registered Project Name: IT Business Podcast
• License Date: January 1st, 2024
• Item License Code: 7X9F52DNML

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

In this episode of Uncle Marv's IT Business Podcast, host Marv welcomes Cat Orsini, a marketing strategist with a fresh take on business growth. Cat dives into her journey from using manipulative "bro marketing" techniques to developing a more authentic, relationship-focused approach.

Cat introduces her concept of the Action Incubator and explains how she helps businesses create "firework experiences" to shorten sales cycles. She emphasizes the importance of understanding different buyer types and tailoring marketing strategies accordingly. Cat also shares insights on common mistakes businesses make when trying to scale, including automating failure instead of success and treating networks like one-night stands.

The conversation takes an interesting turn as Cat and Marv discuss the psychology behind decision-making in sales. Cat stresses the need to address both emotional and logical aspects of buying, providing valuable tips for IT service providers looking to build trust with potential clients.

Throughout the episode, Cat sprinkles in practical advice on time management, content creation, and the strategic use of data in marketing. She introduces her new Spark CRM system and explains how it helps turn networks into net worth.

This episode is packed with actionable insights for IT business owners looking to improve their marketing strategies and build stronger, more authentic relationships with clients.

=== Links and Companies Mentioned:

1. Action Incubator - https://actionincubator.com/

=== MUSIC LICENSE CERTIFICATE: Envato Elements Item

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Item ID: CSR3UET
• Author Username: AlexanderRufire
• Licensee: Marvin Bee
• Registered Project Name: IT Business Podcast
• License Date: January 1st, 2024
• Item License Code: 7X9F52DNML

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

In this engaging episode of the IT Business Podcast, Uncle Marv sits down with George Bardissi, founder of bvoip and MSP Initiative. George opens up about his transition from running an MSP to creating a VoIP solution specifically designed for IT service providers. He discusses the challenges of balancing multiple ventures and the importance of valuing one's time in the MSP world.

George explains how bvoip's OneStream platform integrates deeply with popular PSA and ticketing systems, automating call logging and enhancing customer service for MSPs. He shares insights on why many MSPs hesitate to resell VoIP services and how BVOIP addresses these concerns.

The conversation also covers the origins of MSP Initiative, including the famous bus tour during the pandemic and the community-focused events it organizes. George emphasizes the importance of creating meaningful experiences and sharing authentic knowledge within the MSP community.

=== Companies Mentioned:

1. BVOIP - https://www.bvoip.com/
2. MSP Initiative - https://mspinitiative.com/
3. ConnectWise - https://www.connectwise.com/
4. Datto - https://www.datto.com/
5. Autotask - https://www.datto.com/products/autotask-psa/
6. Halo PSA - https://halopsa.com/
7. Syncro - https://syncromsp.com/
8. SuperOps.ai - https://superops.ai/
9. Zendesk - https://www.zendesk.com/
10. RingCentral - https://www.ringcentral.com/
11. Zoom - https://zoom.us/
12. Microsoft Teams - https://www.microsoft.com/en-us/microsoft-teams/

=== LICENSE CERTIFICATE: Envato Elements Item
Item Title: Upbeat & Fun Sports Rock Logo
Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
Item ID: CSR3UET
Author Username: AlexanderRufire
Licensee: Marvin Bee
Registered Project Name: IT Business Podcast
License Date: January 1st, 2024
Item License Code: 7X9F52DNML

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast