In this engaging episode of Unbroken Marketers, Ty Shane interviews Matt DeCino, a versatile

entrepreneur known for his expertise in the agency space and his innovative approach to SaaS.

Matt shares his journey from freelancing to building and scaling multiple businesses, including

his experiences with HighLevel and HL Pro Tools. He opens up about personal and professional

challenges, including a financial crisis and the premature birth of his son during the COVID-19

pandemic. Matt's story is one of resilience, strategic pivots, and the relentless pursuit of

excellence. He also offers valuable insights into overcoming churn, balancing personal and

professional life, and the importance of consistently over-delivering value to customers.

Bullet points of key topics + chapter markers:

● Introduction and Matt’s Background [0:00]

○ Ty introduces Matt and discusses his diverse roles and achievements.

● Starting in Freelancing and Agency Work [7:30]

○ Matt talks about his beginnings in web development and design.

● Facing Financial Crisis and Shifting to Marketing [10:22]

○ The pivotal moment that led Matt to focus on marketing.

● The Birth of His Son and COVID-19 Challenges [16:21]

○ Personal and professional hurdles during the pandemic.

● Building and Scaling HL Pro Tools [24:08]

○ Matt's journey with HighLevel and launching his SaaS business.

● The Importance of Over-Delivering and Handling Churn [34:40]

○ Strategies for customer retention and business growth.

● Balancing Family and Business Success [29:03]

○ How becoming a father reshaped Matt's approach to work.

● Future Vision and Maintaining Physical Wellness [50:18]

○ Matt’s plans for personal and business growth.

List of resources, suggested materials, affiliate links, and social media:

● Resource #1: Matt Deseno’s Website

● Resource #2: HL Pro Tools

Episode sponsored by:

Admatic - the agency tool that connects you with all your clients marketing accounts with 1

links. Admatic is as easy as click click click. Get their lifetime deal now by clicking here.

Call to action, episode link & contact info:

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In this inspiring episode, Ty Shane sits down with Julia McCoy, a marketing powerhouse who

has successfully exited multiple businesses and is now at the forefront of the AI revolution.

Julia shares her incredible journey from escaping a religious cult to building and selling a

multi-million-dollar writing agency and her second business, Content Hacker.

She delves into the challenges she faced, the pivotal moments that shaped her career, and her unwavering faith

in God that guided her through the toughest times.

Julia also discusses her latest ventures in AI and content marketing, offering valuable insights for marketers looking to navigate the rapidly

evolving landscape.

Bullet points of key topics + chapter markers:

● Introduction and Julia’s Background [0:00]

○ Ty welcomes Julia and discusses her achievements and journey.

● Escaping a Religious Cult and Starting a Business [5:03]

○ Julia talks about her early life and how she started her first business.

● Selling Express Writers and Content Hacker [7:45]

○ Details on Julia’s business exits and the lessons learned.

● The Role of Faith and Overcoming Challenges [6:04]

○ Julia’s faith and how it played a crucial role in her success.

● AI and the Future of Content Marketing [10:41]

○ Julia’s perspective on AI’s impact on the marketing industry.

● Family Life and Productivity [41:29]

○ Balancing family responsibilities with running a successful business.

● Partnerships and Business Evolution [37:43]

○ The dynamics of partnerships and how they transformed Julia’s business.

Connect with Julia today

●#1: Content Hacker

●#2: Continent Scale

●#3:Julia McCoy's Youtube Channel

Episode sponsored by:

Admatic - the agency tool that connects you with all your clients marketing accounts with 1

links. Admatic is as easy as click click click. Get their lifetime deal now.

● Subscribe to our Channel: Stay updated with the latest episodes and marketing tips.

Hosted on Acast. See acast.com/privacy for more information.