This episode of UNSCRIPTED features a discussion with Dan Loosemore, CEO at DCD, on the transformative role of data in modern business practices. Reflecting on their history of working together in a pre-pandemic startup, they delve into the evolution from webinar-focused strategies to a data-centric approach in business operations.

Dan shares how a data-focused perspective has enabled his current company, which has revenue of about 20 million, to guide clients in digital infrastructure decision-making through live events, marketing services, and learning development. He highlights the significance of understanding buyer trends, aligning sales and marketing strategies, and the impact of data literacy on achieving business outcomes.

The conversation also stresses the importance of shifting from transactional relationships to building partnerships through transparency, customer behaviour analytics, and leveraging technology like ThoughtSpot for aggregating data. They conclude with insights on standardizing digital products for scalability and the necessity of content creation tailored to specific business goals.

00:00 Welcome to Unscripted: A Deep Dive into Data with Dan Loosemore

00:17 The Power of Webinars Pre-Pandemic: A Foundation for Future Success

01:25 Leveraging Data for Business Transformation: Insights from DCD's Journey

01:59 Navigating the Multi-Channel B2B Buying Landscape: Trends and Strategies

03:28 Aligning Sales and Marketing: Overcoming Misalignment with Data

05:50 Redefining Lead Generation: From Quantity to Quality

07:46 Building a Data-Driven Culture: Challenges and Strategies

09:17 The Evolution of Client Engagement: From Transactional to Strategic Partnerships

11:02 Embracing Transparency and Authenticity in B2B Relationships

14:42 The Future of B2B: Data Literacy and the Importance of Outcome-Focused Strategies

24:40 Closing Thoughts: The Journey Towards Data-Driven Success 🔗 Links to references in this episode: DCD's Website: https://www.datacenterdynamics.com/en/ Explore ThoughtSpot: https://www.thoughtspot.com/ CVI + CVO Framework™: https://www.themediacto.com/cvi-cvo-framework Digitising Events: https://www.digitisingevents.com/ Bombora: https://bombora.com/