This week, I’m joined by someone whose story is a true masterclass in reinvention and intentional growth: Rasti Vaibhav. From architect to data scientist to quant fund manager, and now a leading buyer’s agent and wealth strategist, Rasti brings a powerful blend of analytical thinking and heartfelt mission to his work.

In this episode, Rasti shares how he went from zero properties to financial freedom and how he’s now helped over 500+ families do the same. We dive into the common traps Aussies fall into when investing, why most people stop at one or two properties, and how his GPS Framework helps clients fast-track their journey to real wealth.

If you’ve ever felt stuck, confused, or unsure about how to build wealth strategically, this episode will spark a whole new way of thinking.

00:00 Introduction to Risk Appetite

00:18 Meet Rasti: A Journey from Architect to Wealth Strategist

04:23 The Power of Belief and Setting Audacious Goals

05:45 Breakthrough Moments and the Importance of Mentorship

06:42 Treating Property Investment Like a Business

09:49 The GPS Framework for Building Wealth

12:58 The Role of Buyer's Agents and Industry Insights

19:28 Client Success Stories and Overcoming Challenges

24:28 Scaling Up: From One Property to a Portfolio

26:28 Rasti's Mission and Vision for the Future

30:14 Final Thoughts and Advice for Aspiring Investors

Follow Elysha and Rasti:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au/

Connect with Rasti:

LinkedIn: https://www.linkedin.com/in/property-buyer-agent/

Website: https://getrare.com.au/

Get the copy of his book here: https://thepropertywealthblueprint.com/

In this episode of Marketing Made Iconic, I had the absolute pleasure of sitting down with Derik Karamian, founder of Australian Loan House and Elite Broker Academy. Derik’s not your typical broker; he’s someone driven by purpose, ethics, and a deep desire to empower Australians to build real wealth through property.

What struck me most was Derik’s client-first philosophy. From walking away from the rigidity of banking to creating a brokerage built on trust, transparency, and education, his journey is packed with lessons for anyone in business, finance, or even just navigating their own home-buying goals.

We covered a lot: why personalised advice matters more than ever, how younger generations can overcome property market barriers, and the dangers of quick-fix financial advice online. We also explored his innovative 100% loan strategies and how his mentoring platform is raising the bar for the next wave of brokers.

This one’s a must-listen, especially if you're trying to cut through the noise and make informed financial decisions that actually serve you long term.

00:00 Introduction and Guest Welcome

01:16 Derek Ian's Journey from Banking to Brokerage

04:36 Identifying Gaps in Traditional Lending

06:35 Philosophy and Evolution of Australian Loan House

09:54 Innovative Lending Strategies

16:24 Challenges for Younger Australians in Property Market

23:42 Navigating Financial Advice and Education

28:07 Elite Broker Academy and Industry Integrity

31:40 Final Thoughts and Contact Information

Follow Elysha and Derik:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au/

Connect with Derik:

LinkedIn: https://www.linkedin.com/in/derik-karamian-b1228b19

Website: www.elitebroker.com.au

In this episode of Marketing Made Iconic, I had the absolute pleasure of speaking with Rachel Flood—a fourth-generation entrepreneur whose story is anything but traditional. Rachel has built a bold, multi-industry business spanning property, finance, and solar, all while honouring the legacy of the iconic Flood name.

What struck me most was Rachel’s raw honesty. She opened up about walking away from a six-figure career, rebuilding after devastating business partnerships, and trusting her gut to build something entirely her own. We talked about the surprising power of solar leads, why everyday Aussies are often sitting on untapped wealth, and how Rachel’s clients from Mongolia to Europe are finding their way to her through reputation and integrity.

This isn’t just a story about property or entrepreneurship—it’s a powerful reminder of resilience, long-game thinking, and building a business that truly aligns with your values. If you’ve ever questioned your next step or felt burned by past mistakes, Rachel’s story will absolutely resonate with you.

00:00 Introduction to Wealth Advisory Insights

00:22 Meet Rachel Flood: A Legacy of Innovation

00:45 Rachel's Entrepreneurial Journey

01:22 The Flood Legacy: A Family Business

03:45 Navigating Multiple Roles: Wealth Advisor to Property Developer

07:23 Global Expansion and Clientele

11:04 Building Wealth: Strategies and Challenges

13:30 Lessons Learned and Future Plans

20:29 Market Trends and Investment Advice

25:31 Future of the Flood Group

27:30 Conclusion and Contact Information

Follow Elysha and Rachel:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au/

Connect with Rachel:

LinkedIn: https://www.linkedin.com/in/rachael-flood-76327118/

Website: rlfcorporation.com