『Trust First, Sales Second: Dr. Sam’s Guide to Social Media That Works』のカバーアート

Trust First, Sales Second: Dr. Sam’s Guide to Social Media That Works

Trust First, Sales Second: Dr. Sam’s Guide to Social Media That Works

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 Keywords social media, community building, e-commerce, content creation, branding, patience, persistence, time management, online workshops, marketing strategies Summary In this conversation, Dr. Sam Berne shares his journey from being a doctor to becoming an entrepreneur and building a successful e-commerce business. He emphasizes the importance of creating value through social media, building a community before launching products, and the significance of patience and persistence in achieving long-term success. Dr. Berne also discusses effective time management strategies for social media and the difference between branding and transactional selling. Takeaways Sam Berne emphasizes the importance of creating value for your audience. Building a community is essential before launching products. Patience and persistence are key to long-term success. Social media offers underpriced attention for entrepreneurs. Storytelling is a powerful tool for content creation. Time management is crucial for social media success. Branding provides insulation from competition. Course corrections are necessary for growth and learning. Engaging with your audience builds trust and loyalty. Utilizing various social media platforms can expand your reach. Titles Building a Brand in the Digital Age The Power of Community in Business Sound bites "Create value for your audience." "Social media is underpriced attention." "Patience is crucial in business." Chapters 00:00 Introduction to Dr. Sam Berne's Journey 02:37 Building a Brand Through Social Media 05:36 The Power of Giving Value 08:22 Creating Content and Engaging Your Audience 11:19 Integrating Sales with Community Building 14:07 Patience and Persistence in Business 16:55 Time Management for Social Media Success 20:09 Branding vs. Selling: The Long Game 22:51 Expanding Your Social Media Presence 25:35 Utilizing Email and Text Marketing 28:04 Conclusion and Next Steps ____ Sam Berne (00:00.558) So everybody, I'm really excited to be here just a little bit about myself. You know, I grew up in a middle-class family and we emphasized education. So I ended up becoming a doctor. I was always interested in natural healing. So I combined the two and I started two private practices. One I sold the other I still have. So I've always had an entrepreneurial spirit in me. And in 2016, I started my brand on the internet and I'll talk about that and actually in 2020 is when I launched my e-commerce right around covid. So I'll go into more details about that and I've been a client of score for the past three years. So here we go. So when I started I began to think of myself as a media channel and the key thing in if you're going to do social media in my opinion is to create value for your audience. And what I did early on is I gave away my best information like everything for free and it's kind of like this idea of give give give and then you can ask. Okay. This is a really important aspect in building a brand and it's very different than say being transactional and I'll kind of go into more detail on that in a minute. But if you are going to do social media, my advice would be start with your strengths. Are you better at writing? Are you better at talking for me? I loved videos. So I loved doing video. also love doing audio and I actually started this this process called morning walks with Dr. Sam and so I would I love to hike so I be hiking in the National Forest and somebody would ask me a question and so I would stop and go. All right. Let me give you the answer here and it became a huge way to build my following. Another thing that I did was I created Sam Berne (02:17.496) four to eight content pieces a day and I posted them across all the social media platforms Facebook Instagram LinkedIn YouTube tick-tock and Twitter. If you're independent interest, you could do that. You could also do snapchat,

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