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Welcome 👋

Hello, it’s Katie Bell here, and I’m thrilled to welcome you back to another episode of The Treat Your Business Podcast. Today, I’m diving into a topic that could completely transform your clinic’s growth: Visibility. In this noisy world, it’s not enough to be seen just seven times. It could take 20 or even 30 touch points before a client takes action. Let’s explore how to stay top of mind and top of the market.

Episode Summary 📈

In this episode, I share real-world examples, powerful strategies, and the essential mindset shifts you’ll need to ensure your clinic stands out. I talk about why being consistently visible is the secret to generating a steady flow of leads, and I reveal the pitfalls of relying on random acts of marketing or just word of mouth. I also open up about my own experiences, including a website crisis and how a multilayered visibility strategy saved the day. Plus, I give you a sneak peek into our live strategy days and explain why tracking what works is key. Visibility really is currency.

Key Takeaways 🗝️

• Consistency is everything. Random acts of marketing waste time and money.
• It now takes far more than seven touch points for clients to take action. Aim for 20 or 30.
• Know exactly where your ideal clients spend time and how to reach them.
• Offline marketing matters just as much as digital. Don’t put all your eggs in one basket.
• Track every lead and measure what’s actually working for your clinic.
• Your messaging must connect with what your clients are thinking. Focus on their problems, not just your solutions.
• Visibility comes in many forms: events, talks, joint ventures, referrals, and more.
• Protect your time so you can focus on being visible, not just busy.
• Don’t be afraid to fail or try new things. The key is to keep showing up.

Resources & Links 🔗

• Register for my exclusive live webinar with HR specialists from Peninsula, “Employed vs Self-Employed: What Clinic Owners Must Know” on Wednesday 26th June, 12:00–13:30. This is a live-only event, so make sure you secure your spot now.

Sponsored by Nookal
This episode is proudly sponsored by Nookal, the leading practice management software designed to streamline operations and empower Allied Health clinics. Visit Nookal.com to discover how their innovative features can revolutionise your cl

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

• Claim your FREE copy of THRIVING: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Clinic Growth Call: https://call.thrive-businesscoaching.com/discovery-call
• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

I'd love to hear from you 'text the show'

🎙️ Welcome to the Treat Your Business Podcast!

I’m so excited about this week’s episode because I’m introducing our fabulous headline sponsors, MBST UK! They’ve been with us for a few months now, and without sponsors like them, we wouldn’t be able to make the incredible impact we are striving for in this industry.

This episode is an opportunity to say thank you to them and to learn about a movement happening in the UK right now. MBST UK is pioneering change and offering innovative solutions to clinic owners who want to invest in technology but might feel held back by fear, marketing strategies or simply not knowing where to start.

✨ Episode Summary
In this relaxed and informative episode, I sit down with Liz and Charles Clare, the dynamic brother and sister duo behind MBST UK. They share their journey, from their mother’s groundbreaking introduction of MBST to the UK in 2007 to their current mission of empowering healthcare professionals.

We dive into what MBST is, how it works at the cellular level to stimulate repair and regeneration, and why it’s not just about investing in a machine but creating a comprehensive program of care for patients. Liz and Charles also talk about the importance of trust, team buy-in and how MBST is transforming clinics across the UK.

💡 Key Takeaways

• MBST uses magnetic resonance to stimulate the body’s repair mechanisms. It’s non-invasive, pain-free and works at the cellular level to regenerate tissue.
• Trust and team involvement are crucial for the success of MBST in any clinic. Everyone, from front-of-house staff to clinicians, needs to understand and believe in its benefits.
• Investing in technology like MBST can elevate your clinic, optimise client results and increase profitability. The key is having a clear strategy and plan in place.
• MBST isn’t just a machine, it’s part of a movement that’s changing healthcare. Liz and Charles share inspiring stories of how it’s helping patients and clinics thrive.

📚 Resources & Links

• Learn more about MBST UK: mbst-therapy.co.uk
• Connect with Liz Clare: liz@mbst-therapy.co.uk
• Follow us on social media for more updates and success stories!: https://www.instagram.com/mbstuk/

🙌 Join the Movement
If this episode has sparked your interest, I urge you to start the conversation. Reach out to Liz and Charles, do your research and explore ho

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

• Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Clinic Growth Call: https://call.thrive-businesscoaching.com/discovery-call
• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

I'd love to hear from you 'text the show'

Hi everyone! I’m Katie Bell, and welcome back to another episode of the Treat Your Business Podcast. Today, I’m joined by the incredible Michael O’Reilly, also known as The Neck Physio. Michael is here to share his expertise on solving neck pain, transforming clinics, and empowering clinicians with his innovative product, the Optineck Balance Wedge.

Episode Highlights
In this episode, we discuss:

• Why younger clinicians often struggle with sales conversations and how to guide them in building confidence.
• The game-changing impact of the Optineck Balance Wedge on clinics, patients, and clinicians.
• How to align new tools and technology with your clinic’s purpose to maximise ROI.
• The importance of creating habits to seamlessly integrate new equipment into your practice.
• Why focusing on patient outcomes, not money, makes sales conversations easier and more effective.

Michael also opens up about his journey as The Neck Physio, the inspiration behind the Optineck Balance Wedge, and how it’s helping clinics worldwide improve patient outcomes and create sustainable revenue.

Key Takeaways
✨ Younger clinicians often lack confidence in sales conversations – focus on outcomes, not money.
✨ The Optineck Balance Wedge helps patients restore balance and live better for longer.
✨ Align new tools with your clinic’s bigger vision to ensure successful implementation.
✨ Habits are key – keep tools like the wedge within arm’s reach to use them consistently.
✨ Empowering your team with the right tools builds trust and long-term patient relationships.

Resources and Links
🌐 Learn more about the Optineck Balance Wedge: optineck.com
📧 Contact Michael directly: info@optineck.com
📱 Follow Michael on Instagram: @the_neck_physio

Sponsored by Nookal
This episode is proudly sponsored by Nookal, the leading practice management software designed to streamline operations and empower Allied Health clinics. Visit Nookal.com to discover how their innovative features can revolutionise your clinic’s efficiency and profitability.

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

• Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Clinic Growth Call: https://call.thrive-businesscoaching.com/discovery-call
• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1