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Transformational Thinkers with Sara Sheehan

Transformational Thinkers with Sara Sheehan

著者: Sara Sheehan
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The business world is brewing up a storm. Let's thrive in these extraordinary times together! This is a clarion call to Transformational Thinkers across the globe who are ready to rise up and successfully lead change in their teams. Every other week, Change Consultant Sara Sheehan talks with leaders and experts to spotlight real-world stories in the change management space. You will walk away with the latest change strategies to empower your employees, enhance your creativity and communication, and establish your legacy as a leader in business.2024 Sara Sheehan Consulting, LLC マネジメント マネジメント・リーダーシップ 個人的成功 経済学 自己啓発
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  • Circle of Traction: Fast-Tracking Business Growth With AI and Customer Focus
    2025/06/10
    Sara Sheehan’s guest in this episode is Laura Patterson, Co-Founder and President of VisionEdge Marketing and author of “Fast-Track Your Business”. Sara and Laura discuss what prompted her to write her latest book and the themes it addresses. Laura delves into what customer-centric means to her and why it’s key to growth strategies. From software that assists companies in finding individualized success measures to what she’s learned from mistakes in business, Laura provides an insightful look into how she built her success. One of the driving themes of Laura’s book, and her career, is the idea of being customer-centric. She uses a term called “the circle of traction” to illustrate how to create a customer and then find ways to keep them and grow their value. She and Laura talk about eliminating random acts to focus on deliberate, customer-centric approaches to business instead. Laura shares where to source insights and data for clients, and marketing software platforms that she recommends. She weaves her customer-centric approach into all the questions that drive research; by focusing on what the customer needs, the data sourced will drive growth that is specifically tailored to creating and sustaining customers. Laura asks ‘How do we help our people grow’ when contemplating future choices in order to maintain focus on investing in people. The lessons she’s learned and advice she has to share are invaluable for any business looking to grow and foster greater customer success. About Laura Patterson: No newcomer to customer-centricity and its accelerators (performance management and operational excellence), Laura’s passion for customer-centricity, as the definitive growth engine, started at Motorola in the ‘90s. During her corporate career, she’s held the roles of director of customer marketing and brand strategy, customer relationship manager, customer marketing initiative lead, and customer loyalty architect.Laura is an award-winning author. Her fourth book is Fast-Track Your Business: A Customer-Centric Approach to Accelerate Growth. She has won 12 thought leadership awards including Most Powerful Thought Leaders to Follow. Laura holds numerous marketing certifications and received a patent for her performance management software. She is also a peer-reviewed researcher and is a trusted advisor to CXOs and board members.Growth is in her DNA. As president and co-founder of VisionEdge Marketing, Laura has helped grow 250+ companies worldwide and of all sizes. Most of her customers have been in the B2B space in these industries: technology, cybersecurity, financial services, manufacturing software, and medical devices/bioscience.Laura is a medal-winning triathlete and brings high energy to everything she does. She lives in Austin, TX where she is Mom to Riley, a toy Aussie. She is a superfan of hummingbirds and maintains a garden to attract them. She keeps her Zen with Yoga and reenergizes with a long run.— Contact Sara Sheehan | Sara Sheehan Consulting:SaraWSheehan.comSara Sheehan on LinkedInMeet with SaraContact Laura Patterson:Website: VisionEdgeMarketing.comLinkedIn: LauraPattersonVEMBook: “Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth” by Laura Patterson__TranscriptSara Sheehan: [00:00:02] Hi there, I'm Sara Sheehan and welcome to my podcast, Transformational Thinkers with Sara Sheehan. Today I'm talking with Laura Patterson. Laura is a recognized and trusted authority for enabling companies to take a customer centric, outcome based approach to organic growth by enabling them to use analytics, accountability, alignment, and operational excellence to attract, retain and grow the value of customers. Laura leads VisionEdge Marketing, and she is frequently asked to speak and facilitate workshops for educational institutions, associations and company meetings. Laura has been recognized for her thought leadership and has won numerous awards, including Engati's Top 30 Marketing Influencers and Top 200 Thought Leaders, Piktale's Top 100 Influencers and 20 Women to Watch in Business by the Sales Lead Management Association. Laura, welcome to the show. I'm so glad to have you here today.Laura Patterson: [00:01:18] I'm really glad to be here, Sara. Thank you for having me.Sara Sheehan: [00:01:21] Laura, your backstory is important because it is what got you here, but what I would love to focus on is your book, 'Fast-Track Your Business', which I have read and I think is fantastic. Can you speak with me about what your through line is for the book?Laura Patterson: [00:01:43] First of all, thank you for reading my book. I really appreciate that. It's so kind of you to do so.Sara Sheehan: [00:01:49] You're so welcome.Laura Patterson: [00:01:49] 'Fast-Track Your Business' is my fourth book, which I never intended to write. So I want to tell you a little bit about how it ended up becoming a book. It is actually the result of a customer, a ...
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    42 分
  • Revolutionizing Personalized Nutrition: Sam Hale of Nurish'd on AI and Healthy Living
    2025/05/27
    Sara Sheehan’s guest in this episode is Samuel Hale, the CEO and Co-Founder of Nurish’d. Sam discusses the evolution of Nurish’d, a digital health and nutrition platform that connects users with registered dietitians and personalized meal planning, assisted by AI. Sam tells Sara about his career journey and how he originally launched as a ready-to-eat meal prep company before transitioning into Nurish’d. Sam shares how his platform now optimizes meal plans that align with users’ health profiles, dietary preferences, and wellness goals. Sam’s entrepreneurial path demonstrates a strategic pivot from food production to healthtech innovation. His proprietary AI system automates dietary recommendations while preserving the key human element of dietitian-led consultations. His leadership in this nutrition-as-a-service model has helped expand Nurish’d from Canada into the U.S., especially in states leveraging the 1115 Medicaid waiver for medically tailored meals. Sam’s mission is the idea that “if we eat well, we feel well.” The food as medicine movement is supported through Nurish’d, offering evidence-based nutrition plans to manage chronic illnesses such as diabetes, hypertension, and kidney disease. The platform also partners with insurance providers and telehealth integration, delivering meals and virtual care to users with covered conditions. Sam tells Sara his future goals are to expand Nurish’d’s role in preventive health, supporting food-insecure populations, and collaborating with benefits providers to make healthy eating accessible at scale. About Samuel Hale: In a world where diet often dictates our health, Sam Hale believes in a holistic approach, where wellness is about a sustainable lifestyle that fosters individual health and well-being. He is driven by the vision to transform our relationship with food, seeing it not just as sustenance but as a tool for longevity, illness prevention, and overall well-being.This belief led Sam to establish Nurish'd, a platform partnering users with registered dietitians and leveraging AI to integrate personalized nutrition seamlessly into our daily lives by connecting users to healthy meals that best fit their lifestyles and goals. If we eat well, we feel well.Through innovation and commitment, we can harness the ability to improve our health profiles, enhancing our well-being. Sam strives to create a ripple effect of health awareness, empowering individuals and organizations to make informed choices toward a healthier future. — Contact Sara Sheehan | Sara Sheehan Consulting:SaraWSheehan.comSara Sheehan on LinkedInMeet with SaraContact Samuel Hale:Website: Nurishd.ioLinkedIn: Samuel-Hale-94539779__TranscriptSara Sheehan: [00:00:02] Hi there, I'm Sara Sheehan and welcome to my podcast, Transformational Thinkers with Sara Sheehan. Today I'm talking with Samuel Hale. Sam is an entrepreneur, innovator, and CEO of Nurish'd, a platform that partners users with registered dietitians and leverages AI to integrate personalized nutrition seamlessly into customers' lives by connecting users to healthy meals that best fit their lifestyles and goals. Sam believes if we eat well, we feel well. Welcome to the show, Sam.Samuel Hale: [00:00:46] Thanks for having me.Sara Sheehan: [00:00:48] I am so glad that you're here, and I'm so excited to see what you're doing and how you're transforming the ability for people to own their own fitness and wellness. So let's dive into it. Sam, your backstory is critical to what got you here, but I'd love to hear what led you to create Nurish'd.Samuel Hale: [00:01:15] Absolutely. Generally speaking, Nurish'd is the evolution of our previous endeavor. It started off as a meal preparation company, where we were literally making and preparing healthy, prepared meals for individuals, and that was mostly being delivered directly to consumers. But we wanted to start bringing more value because we noticed that the space was very saturated. And to do that, we started integrating dietitians into our workflow and allowing the dietitians to work with our clients one on one to make sure that what they're eating is actually optimal for them. But what I didn't know was actually how much time that would take a dietitian to be able to do all of that work manually. The food industry already has really tight margins, and what we were noticing was that once a dietitian would meet with a client for an hour, they would have to do their charting, and on top of that, they would start doing the meal planning. It's quite difficult because when you have a food producer that has a large menu, the dietitians had to know all the ingredients, all the nutrition facts and everything else that would be required to optimize the macronutrients and caloric intake for an individual. So what we brainstormed was, what can only a dietitian do? And that's the consultation one on one, and also the charting for compliance and insurance purposes.Samuel ...
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    29 分
  • Journaling for Growth with Kim Ades
    2025/05/13
    Sara Sheehan’s guest in this episode is the president and founder of Frame of Mind Coaching and Journal Engine Software, Kim Ades. Kim uses journal-based coaching in her direct coaching style with clients; she tells Sara exactly what that is and how she came to develop it. Following a life-altering divorce, Kim’s focus became helping others build emotional resilience to thrive despite challenges. She and Sara discuss how introspection and writing can reframe experiences, and how that shift can impact client success. Kim founded Frame of Mind Coaching to empower people to focus on their thought patterns instead of external behaviours. She developed a unique journaling software to facilitate a journaling-based coaching method that helps her reflect on client writing to aid in uncovering their limiting beliefs. Through this method, Kim finds she can go past typical performance metrics to target the root of thought processes. It’s in this way that sustainable growth and emotional intelligence are unlocked.Sara and Kim talk about the value of self-awareness and emotional clarity. This especially applies to entrepreneurs and executives who are under constant pressure. Kim’s unique coaching philosophy highlights the idea that success is truly driven by mindset more than circumstances. Kim is a pivotal voice in the world of leadership development and personal transformation. She has a proven track record in helping clients overcome adversity, and she openly shares her philosophy and insights with Sara. About Kim Ades: Kim Ades, MBA, is a serial entrepreneur who, after a decade running a simulation-based assessment firm, sold her company and briefly worked for a local coaching company. She left after 8 months, believing she could offer better coaching. Kim felt the prevailing coaching model was flawed, intuitively realizing that driven leaders needed to understand the link between their thoughts and outcomes rather than being “held accountable.”In 2004, Kim founded Frame of Mind Coaching®, focusing on helping leaders maximize their potential and live fulfilling lives. She also created the Frame of Mind Coaching® Certification program to teach leaders effective coaching techniques. _Resources mentioned in this episode:Great Leaders are Great Coaches course— Contact Sara Sheehan | Sara Sheehan Consulting:SaraWSheehan.comSara Sheehan on LinkedInMeet with SaraContact Kim Ades:Website: FrameOfMindCoaching.comWebsite: JournalEngine.comEmail: kim@frameofmindcoaching.comLinkedInInstagram: @coachkimades__TranscriptSara Sheehan: [00:00:02] Hi there! I'm Sara Sheehan and welcome to my podcast, Transformational Thinkers with Sara Sheehan. Today I am joined by Kim Ades. Kim is the president and founder of Frame of Mind Coaching and Journal Engine Software. Kim uses her unique process, philosophy and direct coaching style to help leaders identify their blind spots and learn to focus their thinking to achieve extraordinary results. Author, speaker, entrepreneur, coach, and mom of five, Kim is dedicated to teaching her powerful coaching process to other coaches, leaders, and entrepreneurs worldwide. Kim, welcome to the show.Kim Ades: [00:00:51] Thank you so much for having me. I'm so happy to be talking to you today.Sara Sheehan: [00:00:56] Excellent, I can't wait to learn from you. Kim, everyone's backstory is important to them because it's what got you here. I would love to focus on how you created the Journal Engine software, if we can.Kim Ades: [00:01:19] Let me give you a little bit of history about why 'journaling' in the first place. I have been coaching leaders, executives and entrepreneurs for the past 21 years, but when I first started, I had no experience and I was very insecure. I was really interested in two things, how do I get into the heads of my clients so I understand what's really going on, and how do I deliver coaching that leaves a lifelong impact? I didn't want to be a coach that was 'one and done'. I didn't want to be forgotten, I wanted to make a real difference in someone's life, and one that was sustainable. I thought, how do we have really valuable conversations? If I could understand how they see the world, how they think, how they operate in their lives on a day to day basis, that would equip me to have those powerful conversations. So from the very beginning, I decided that if I asked them to journal, then I could see how they think. The premise was, if I asked them to journal daily and I give them some journaling questions to work with, and every time they journal then I would be on the other side of that journal reading and responding to that journal, kind of having a conversation with them. Imagine you're writing in your journal, but now your journal is interacting with you. That was the idea in the very beginning. Then I thought, when I come to my coaching sessions, I will really have something to work with. So that was the idea. At the very beginning, so many years ago, ...
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    32 分

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