Trade Show Insights

著者： Marlys K. Arnold: Exhibit Marketing Consultant Trainer & Author
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  • Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.

    For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
    © 2006-2024 Marlys K. Arnold
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あらすじ・解説

Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.

For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
© 2006-2024 Marlys K. Arnold
エピソード
  • Ways to Cut Exhibit Costs ... Without Sacrificing Results - TSI20.3

    Ways to Cut Exhibit Costs ... Without Sacrificing Results - TSI20.3
    2025/03/27

    These days, it seems everyone's talking about budgets and the rising cost of exhibiting.

    And yes ... I realize that some elements are out of your control. But there are areas where you might be able to save money and still make a great impact on the show floor.

    Recently I posed this question to my LinkedIn cohorts and they shared so many great tips that I just had to compile them for you in this episode!
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    11 分
  • From Paper Trails to Pixels: Reimagining Lead Capture - TSI20.2

    From Paper Trails to Pixels: Reimagining Lead Capture - TSI20.2
    2025/02/21

    Why is lead capture an afterthought for so many exhibitors?

    Instead it's the whole point of exhibiting in the first place – or at least should be!

    There's both an art and a science to effectively gathering and managing leads. But the good news is that today's technology can make the entire process much less painful ... once exhibitors embrace both the strategy and the system.

    Michelle Harman joins us in this episode to offer expert perspective on:

    • How the lead capture process has evolved in recent years
    • Where it still needs improvement
    • Which key mindset exhibitors need to shift
    • What a dream lead management process could look like
    • How to streamline follow-up
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    35 分
  • The State of Event Marketing: Facing Exhibitor Challenges - TSI20.1

    The State of Event Marketing: Facing Exhibitor Challenges - TSI20.1
    2025/01/30

    It's tough out there. Exhibitors are expected to do even more with less.

    They recognize the value of face-to-face events, although may struggle to prove that value within their organization.

    Recently, non-profit trade association The Exhibitor Advocate partnered with EVOLIO Marketing to conduct a survey of exhibit and event marketers to get their perspectives on key challenges and understand how these may be impacting their overall event programs.

    For this episode, we invited Jessica Sibila back to Trade Show Insights to share details about the study, including:

    • Factors driving exhibitor challenges today
    • Choices exhibitors are making to address them
    • Perceptions exhibitors have of show organizers
    • Tools organizers could provide to help exhibitors
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    27 分

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