• Tourism Media Mayhem

  • 著者： Relic Agency
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Tourism Media Mayhem

著者： Relic Agency
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  • "How the $%# do we know what channels we should put our marketing dollars into?” Every marketer asks themselves this question, and more often than they’d like to admit. Destination marketers, attraction marketers, and anyone advertising in the tourism industry have to deal with their own set of questions on top of everything else. Publishers want our money, and they will fight for it. This is Tourism Media Mayhem. It’s madness out there. Sasha and Josh, traditional and digital experts respectively, will attempt to tame the chaos and provide reasonable, debatable insights. It’s not always black and white. Don’t worry; there will be arguments. Oh yes, it’s a bloody battle on Tourism Media Mayhem.
    2021
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あらすじ・解説

"How the $%# do we know what channels we should put our marketing dollars into?” Every marketer asks themselves this question, and more often than they’d like to admit. Destination marketers, attraction marketers, and anyone advertising in the tourism industry have to deal with their own set of questions on top of everything else. Publishers want our money, and they will fight for it. This is Tourism Media Mayhem. It’s madness out there. Sasha and Josh, traditional and digital experts respectively, will attempt to tame the chaos and provide reasonable, debatable insights. It’s not always black and white. Don’t worry; there will be arguments. Oh yes, it’s a bloody battle on Tourism Media Mayhem.
2021
マーケティング 旅行記・解説 社会科学 経済学
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エピソード
  • 24: Demystifying Digital Marketing Jargon

    24: Demystifying Digital Marketing Jargon
    2022/07/18
    Have you ever wondered what digital marketers are talking about when they throw around all those acronyms and jargon? Today you're in luck because Josh and Sasha are going to explain some of the ins and outs of digital marketing terminology. Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 分
  • 23: The Good, the Bad, and the Ugly of a Year of Mayhem

    23: The Good, the Bad, and the Ugly of a Year of Mayhem
    2022/06/20
    We look back at a year of Josh and Sasha duking it out over budgets and the right media tactics for the right tourists at the right time. Great interviews, bad jokes, attempts at providing helpful destination marketing insights, and lots of laughing have defined Tourism Media Mayhem. This month, though, it's all entertainment. If you've been laughing with us or at us over the last year, this episode is for you. Oh, and there might be some bloopers at the end...have a good time! Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    20 分
  • 22: Is 2022 the Year of Thoughtful and Bucket List Travel?

    22: Is 2022 the Year of Thoughtful and Bucket List Travel?
    2022/05/16
    Josh and Sasha dig into some promising, healthy, happy travel data. A recent survey indicates this year travelers want to take their dream vacations, give back to host communities, and protect the environment. Is your DMO ready? Travel Trends Article Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
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    32 分

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