TikTok at the Crossroads: How a Social Media App Reshapes Global Tech Economics and Creator Opportunities
カートのアイテムが多すぎます
ご購入は五十タイトルがカートに入っている場合のみです。
カートに追加できませんでした。
しばらく経ってから再度お試しください。
ウィッシュリストに追加できませんでした。
しばらく経ってから再度お試しください。
ほしい物リストの削除に失敗しました。
しばらく経ってから再度お試しください。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
TikTok at the Crossroads: How a Social Media App Reshapes Global Tech Economics and Creator Opportunities
-
ナレーター：
-
著者：
このコンテンツについて
Earlier this year, controversy erupted as U.S. lawmakers continued efforts to force ByteDance—the Chinese giant behind TikTok—to sell the app’s American operations or face a nationwide ban. According to The Economic Times, Congress passed legislation in April 2024 mandating a divestment by January 19, 2025, but repeated deadline extensions and fierce pushback from Beijing have left the outcome precariously uncertain. Just last month, President Donald Trump signed a third executive order, moving the deadline to September 17, while the fate of TikTok in the U.S., home to over 150 million users, hangs in the balance.
Business news site Benzinga reports that leading private equity group Blackstone recently withdrew from a major investor consortium aiming to buy TikTok’s U.S. operations. The group, fronted by Susquehanna International Group and General Atlantic, once appeared poised to close a deal under which U.S. investors would control 80 percent of a new American TikTok entity. The uncertainty reflects both the tangled U.S.-China economic relations and the immense stakes: during the first three months of this year, ByteDance pulled in $43 billion in revenue, surpassing Meta’s quarterly earnings.
If a sale does proceed, ByteDance would maintain a minority stake under U.S. oversight, but reports also floated the possibility of high-profile bidders stepping in. Wikipedia notes that names ranging from Elon Musk’s X (the company formerly known as Twitter) to consortiums backed by investors like Kevin O’Leary and MrBeast were floated as potential buyers, highlighting the immense cultural and financial cachet TikTok holds.
Behind the hot headlines, however, is a revolution in who can profit and participate. The creator economy—populated by ordinary people with extraordinary reach—has exploded, fueled by platforms like TikTok, YouTube, and Instagram. According to marketing analytics firm impact.com, affiliate creators generated $1.1 billion through affiliate marketing last year, almost double the figure from three years prior. TikTok itself enables creators to earn money via everything from brand partnerships and its Creator Fund to the booming trade in merchandise and affiliate links. As creator Evan Van Auken told Under30CEO, TikTok’s algorithmic discovery and low barrier to entry made it possible for new voices to build “a dedicated audience more rapidly than might have been possible on other platforms.” But the path to sustainable income in this volatile world requires “consistent work, strategic planning, and adaptation to platform changes.”
Venture capital continues to pour into the creator economy’s supporting infrastructure. Streamforge, a business intelligence startup helping brands and publishers connect with creators across TikTok, YouTube, and Instagram, just raised $1.2 million in seed funding, reports The SaaS News. Their tools promise to make influencer discovery and campaign tracking more efficient—further proof that influence, not just code, is now big business.
Ultimately, TikTok’s uncertainty on Capitol Hill and excitement on Main Street is a microcosm of the new tech economy: data, creativity, regulation, and global capital all colliding in real time. With ByteDance’s quarterly revenues eclipsing rivals, and creators turning everyday appeal into stock-market scale, the gap between social virality and market value has never been smaller—or more contested.
Thanks for tuning in, and don’t forget to subscribe. This has been a quiet please production, for more check out quiet please dot ai.
Some great Deals https://amzn.to/49SJ3Qs
For more check out http://www.quietplease.ai