Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce.

Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy.

In this episode, we discuss:

• What “manufacturing virality” is
• How you can own TikTok customer data through 3rd party software
• Attribution for influencer marketing

Dive in:

[03:09] Transitioned from brand side to tech, influencer marketing.

[08:03] TikTok shop lacks customer data for marketing.

[11:11] Creators create branded TikTok pages, affiliate program.

[12:43] Curate viral content, boost revenue, and scale.

[18:22] Influencers share unique, single-use codes via link.

[20:40] Automatically generate affiliate accounts with Shopify data.

[23:17] Insider Tips from Noah!

Find the notes here: https://keepopt.com/219

Discover Social Snowball >> https://keepopt.com/snowball

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