Can a prenuptial agreement strengthen your marriage and prevent a divorce? That’s not typically what we think about when we hear prenup. We’re just usually thinking of protecting our assets when we do get divorced. But this week’s guest, Aaron Thomas, is going to shed some light on the way he helps couples create prenuptial agreements.

His process of crafting prenuptial agreements creates transparency, increases communication, and facilitates fairness in the relationship that all couples want. But wait, there’s more. Much more. What goes into these agreements, all marriages should have whether you have a prenup or not. So you want to listen, take notes, and make your marriage stronger.

Get the book, “The Prenup Prescription” https://prenups.com/

Key Takeaways:

• Prenuptials are contracts that set the rules of marriage and define the rights of each spouse

• It sets proper expectations and forces each person to reveal all personal and financial information. It creates transparency

• You can set any type of agreement like going to counseling once a year, having yearly financial updates, and having joint bank accounts

Questions:

• We tend to think of prenuptial agreements as creating that safe out of a marriage. You have a different take on this. Please explain.

• How did you get into this niche?

• Do you see a change in the couple from when you first start working with them til the time you’re done?

• How do you come up with the guidelines for the prenuptial agreements or is it simply following the couple's lead on what they want in their relationship?

• Can you walk us through the process?

As a three-time winner of Atlanta’s Best Divorce Attorney, Aaron Thomas is one of the nation’s top experts in family law issues. He is a 2002 graduate of Harvard Law School, and his firm Aaron Thomas Law, was recognized by peers as one of the fastest growing family law firms in the state of Georgia.

With clients ranging from NBA Hall of Famers and Superbowl winners to Grammy award-winning artists, Aaron has extensive experience representing his clients in a range of family law matters, including divorce, custody, child support, and prenuptial and postnuptial agreements.

As founder of Prenups.com, Aaron is widely viewed as the go-to source for writing fair prenups. He carries a fundamental belief that establishing a solid financial foundation during engagement can prevent many common marital disputes and that fair prenups help create happy marriages.

Want to live a better balanced life and win in marriage AND business at the same time? Purchase our book Tandem: The married entrepreneurs’ guide for greater work-life balance. https://www.thetandembook.com/

Need to create more time to dedicate to your marriage? Download this free guide. https://marriedentrepreneur.co/boundaries

Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk

Marketing success can be elusive for many small business owners. Most rely on word of mouth (which is the best form of marketing) because they haven’t had much success doing anything else. Even if your business is doing well from word of mouth, there are some steps you can do to improve that.

There is also so much noise out there about what form of marketing is best for you. In my experience, the best form of marketing is the one that best suits you. In other words, there is no cookie-cutter marketing that works for every business. You have to evaluate what works for you. This episode will delve into the fundamentals of marketing that will help you craft the perfect marketing strategy.

Want to live a better balanced life and win in marriage AND business at the same time? Purchase our book Tandem: The married entrepreneurs’ guide for greater work-life balance. https://www.thetandembook.com/

Need to create more time to dedicate to your marriage? Download this free guide. https://marriedentrepreneur.co/boundaries

Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk

Key Takeaways:

• Consistent, persistence

• Time and money.

• Budget 5-20% of revenue toward marketing

• It’s all about forming relationships. That leads to trust and sales.

• Cycle- building relationship leads to trust that leads to sales. Strengthening the relationship after the sale leads to loyalty and customer retention.

• Customer retention builds the foundation of your business.

• If DIY, what do you enjoy? Public speaking, networking, video, audio, social media, writing

• Short term (outbound marketing) - Ads, flyers, other promotions, public speaking

• Pros - Reach a lot of people quickly

• Cons - It only works when you’re spending money, spending money for trial and error

• Long term (inbound marketing) - Organic social media, website SEO, blogs, VLOGS, podcasts, YouTube, public speaking, email/customer retention

• Pros - “Free,” results can be long-lasting, searchable in a variety of ways, audience gets to know, like, and trust you, demonstrate your expertise, emails/customer retention keep your customers engaged and returning

• Cons - Takes a while, trial and error

• Start out using both outbound and inbound marketing

• Over time, limit the outbound and focus on the inbound marketing

“Doing the right thing is inconvenient.” That was a powerful quote from this week’s guest Bob Beaudine. Prioritizing your family over your career or business is one of the hardest things to do for high achievers. It is possible to do it successfully but it doesn’t come easy. You have to make hard choices that are not convenient.

Bob had one of the top executive search firms for professional sports. In fact, he basically created the niche when no one was doing it. As a result, he’s placed in some of the positions in professional sports like Bud Selig, former commissioner of MLB, as well as head coaches, and presidents of NFL, NBA, and NHL teams.

You can probably understand why Sports Illustrated nominated him as “The most influential man in sports you’ve never heard of.” His work helped transform leagues and teams with the people he placed in them.

Listen to this week’s episode as Bob shares how he was able to balance marriage, family, and the busy life he led in professional sports.

Website:

https://www.bobbeaudine.com/

Books:

2 Chairs USA Today and Publishers Weekly best seller

The Power of Who

Want to live a better balanced life and win in marriage AND business at the same time? Purchase our book Tandem: The married entrepreneurs’ guide for greater work-life balance. https://www.thetandembook.com/

Need to create more time to dedicate to your marriage? Download this free guide. https://marriedentrepreneur.co/boundaries

Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk

Key Takeaways:

• Bud Selig was his first sports placement

• Good leaders care about people

• Flew 7 million miles for business but still able to coach kids teams

• Good things are inconvenient

• Dealing with change

• Decide on boundaries

• Favorite Dallas Cowboy

• Was a Miller Beer rep in college

Questions:

• You’re an accomplished CEO with money, accolades, connections, and influence, how have you been able to keep the important things the priority in your life? Have you always been this way?

• “Most influential man in sports you’ve never heard of.” Sounds like Rodney Dangerfield or Bob Uecker

Bio

Bob Beaudine is the President and CEO of Eastman & Beaudine. He is one of the nation's most respected search executives having conducted 100's of searches for Fortune 500 companies, entertainment entities, professional sports organizations, non-profits, Olympic bodies, and universities, among many others. Celebrating over 50 years in business, Eastman & Beaudine has been named by The Wall Street Journal as the “top recruiting firm in college sports." Sports Illustrated named Bob the “top front-office matchmaker in sports” as well as the “most influential man in sports you’ve never heard of." These accolades come as a result of Bob helping shape the leadership teams of NBA, MLB, NFL, and NHL franchises and league offices, in addition to university athletic departments and conferences across the nation. Bob’s

experience extends to the PGA TOUR, USTA, PBR, U.S. Olympics, NASCAR, UFC, and sports-related non-profits among others. Bob is the bestselling author of The Power of WHO! and 2 Chairs.