In this episode of the WeMarketers podcast, Andrew interviews Vlada Korzun, a strategic B2B content marketer and writer. With over five years of experience and a year of freelancing, Vlada dives into the importance of freedom and nonconformity in her work. She shares insights on building a personal brand, leveraging non-content communities, and optimizing content creation with AI tools like Claude and Perplexity.

The conversation covers time management, client relations, pricing strategies, and the future of content marketing amid rapid AI development. Tune in for valuable advice and inspiration for freelance content marketers.

Timecodes:

01:51 Journey into Content Marketing

03:58 Freelancing vs. Full-Time Employment

05:15 Strategies for Client Attraction and Retention

07:20 Handling Client Relationships

09:52 Time Management Tips for Freelancers

10:40 Determining the Value of Freelance Services

13:31 Building and Promoting a Personal Brand

16:20 Navigating Online and Offline Communities

20:19 The Role of AI in Content Marketing

25:19 Future of Content Marketing and Final Advice

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Connect with Vlada Korzun: https://www.linkedin.com/in/vladakorzun/

Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian