This week we were privileged to be joined by the fabulous entrepreneur-extraordinaire Jessica Gough, a.k.a The Sugar Duchess, founder and owner of Tease Industries Pty Ltd., a company dedicated to providing empowerment platforms for creative artists in the realm of Cabaret and Burlesqueof all kinds. Trained at the WA Academy for Performing Arts (WAAPA) and previously a video journalist for the ABC, Jess took a leap of faith in 2018 to pursue her passion for Burlesque and the performing arts. Kate and Jess met back in 2019, one year after Jess had purchased the Perth International Burlesque Festival. Six years later, Jess shares what it’s been like running a Burlesque and Cabaret performance company, while juggling a full time career. We love hearing real stories from business owners who have relentlessly pursued their passion and never give up. Kate and Jess discuss the original origins and definition of Burlesque as a celebration of bodies, identities, and diversity. Jess talks through the challenges faced by her community during the COVID-19 pandemic and the resilience of the Burlesque community, and emerging to continue building a highly successful business. She also shares her experience of balancing her passion for the Burlesque art form with a full-time job and the importance of diversifying her business.

Key Takeaways

• Like many business owners, Jess has the ability to be highly creative, but she balances it with a focused and disciplined business mind, which she says has been the key to her success.
• "Growth isn't linear"; Jess discusses the ups and downs of growing a business.
• The Burlesque art firn is a celebration of bodies, identities, and differences, with origins in Europe in parody and storytelling.
• Tease Industries creates platforms for artists to explore and showcase their craft and fosters inclusivity in the Burlesque community and beyond.
• The COVID-19 pandemic had a significant impact on the Burlesque industry, but the community supported each other and found ways to adapt.
• Jessica successfully balances her passion for Burlesque with a full-time job, emphasising the importance of stable income while building a business.
• Diversification is crucial for business sustainability and growth, allowing for multiple revenue streams and opportunities.
• Failure is a learning opportunity and should be embraced.
• Surrounding yourself with a supportive community is essential for success.
• The merging of science and spirituality can lead to personal growth and abundance.
• And lots more!

Connect with the Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com

In this episode, Kate and Sam get into detail about the specific characteristics of an 'Irresistible Offer'. A single irresistible offer can significantly increase your sales and revenue by increasing the conversion of your prospects into paying customers. An irresistible offer is a strategic structuring of your products and/or services where the value-to-cost ratio is value-heavy, making it an easy “yes” for those who need it. It feels like a ‘no-brainer’ and your prospect feels compelled to buy now.
However, there is an art to creating an irresistible offer and at least eight specific characteristics that Kate and Sam talk through in this episode, using Kate's upcoming offer called The Profit Accelerator as a case study.

Key Highlights:

• - What exactly is an irresistbile offer?
• - The 8 specific characteristics of a compelling offer.
• - How offers are different to service descriptions.
• - How irresistible offers fit into your overall marketing strategy.
• - How you can use offers to boost your revenue and sales quickly.

And so much more!


Connect with the Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com

In this conversation, Kate and Sam discuss the importance of strong branding and graphic design, sharing some of the good, the bad and the ugly they’ve seen in nearly a decade of coaching business owners to grow their businesses. They emphasise the need for professional input and guidance in creating a strong visual identity. They highlight the significance of colour theory, font selection, white space and ‘kerning’ in graphic design. They also stress the importance of consistency and clarity in branding, as well as the use of templates and brand style guides when getting started. The conversation concludes with tips on readability and the effective use of brand colours.

Takeaways:

• Graphic design plays a crucial role in branding and marketing.
• Professional input and guidance are essential in creating a strong visual identity.
• Colour theory and font selection are important considerations in graphic design.
• White space is critical for readability and visual impact.
• Consistency and clarity are key in establishing a strong brand.
• Using templates and brand style guides can help maintain consistency.
• Readability should be prioritised, especially in digital formats.
• Effective use of brand colours can enhance brand recognition.

Connect with the Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com