Thread Equity

著者: Mark Warman and James Shaw
  • サマリー

  • Mark Warman and James Shaw are on a mission to build thriving clothing brands from the ground up. With decades of experience in fashion, brand strategy and marketing, they believe open, transparent sharing is key to growth. Thread Equity is their real-time journal. Each episode, published twice a month, covers brand strategy, production, marketing and more. Tune in for honest insights, hard-learned lessons, and actionable advice to help you build your own brand.
    Mark Warman and James Shaw
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あらすじ・解説

Mark Warman and James Shaw are on a mission to build thriving clothing brands from the ground up. With decades of experience in fashion, brand strategy and marketing, they believe open, transparent sharing is key to growth. Thread Equity is their real-time journal. Each episode, published twice a month, covers brand strategy, production, marketing and more. Tune in for honest insights, hard-learned lessons, and actionable advice to help you build your own brand.
Mark Warman and James Shaw
エピソード
  • Mark’s Journey from Burnout to Barnfield Customs
    2024/12/24

    In this heartfelt episode, we delve into Mark’s journey from a high-pressure career in digital marketing through to launching Barnfield Customs, a brand that champions British craftsmanship.

    Mark opens up about the burnout that came with running a successful agency and how it led him to rediscover his passion for design and storytelling.

    Join us as Mark shares candid insights into the challenges of starting a premium menswear business, his philosophy on patience and quality, and the personal experiences that shaped his approach to life and work.

    This is a story of resilience, reinvention, and the pursuit of meaning beyond success.

    Whether you’re an entrepreneur, a creative, or someone navigating your own path, this episode offers inspiration and a reminder that sometimes, stepping back can be the first step forward.


    #podcast #clothingbrandstartup #fashionentrepreneur #brandbuilding #startupjourney #entrepreneurlife #smallbusiness #behindthescenes#fashiondesign #businessgrowth#socialmediamarketing

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    1 時間 30 分
  • Introducing James Shaw
    2024/12/08

    It's always good to know who you're listening to and in this episode, we dive into James Shaw’s journey into menswear. From his family’s sartorial heritage and his great-grandfather’s involvement in the cotton mills of Manchester to co-founding Albam Clothing, James shares the influences that shaped his career. He also reflects on building a successful brand with multiple retail outlets in London and his enduring passion for the industry. If you’re a brand owner or simply curious about the raw process of starting a clothing business, we're giving you a behind-the-scenes look at the ups and downs of building a brand from scratch. Whether it's managing production frustrations, maintaining quality, or overcoming creative blocks, we're taking you through it all. #podcast #clothingbrandstartup #fashionentrepreneur #brandbuilding #startupjourney #entrepreneurlife #smallbusiness #behindthescenes#fashiondesign #businessgrowth#socialmediamarketing

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    1 時間 18 分
  • Provenance, Photoshoots and Marketing Costs
    2024/11/21

    We catch up over Mark's latest sweater samples before chatting through photoshoots, marketing campaign costs and how important it is to differentiate. The last thing we want to be doing is gatekeeping and we'll share whatever we possibly can every time we get behind the mics. So if there's anything you think we can help with or you have any questions, just ask! If you’re a brand founder or simply curious about the raw process of starting a clothing business, this episode gives you a behind-the-scenes look at the ups and downs of building a brand from scratch. Whether it's managing production frustrations, maintaining quality, or overcoming creative blocks, we're taking you through it all. #podcast #clothingbrandstartup #fashionentrepreneur #brandbuilding #startupjourney #entrepreneurlife #smallbusiness #behindthescenes#fashiondesign #businessgrowth#socialmediamarketing

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    1 時間 15 分

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