Welcome to this episode of Empire Builders, hosted by Tommy Yionoulis. Today, we sit down with Jennifer Keahl, a franchise owner of three Stretch Lab locations in Michigan, as she shares her journey of starting and expanding her business while staying rooted in her community. Jennifer talks about her plans to grow in the Lansing area and what sets Stretch Lab apart in the boutique fitness world.

Key Highlights:

The Stretch Lab Concept:

Jennifer introduces Stretch Lab's unique service model, which focuses on one-on-one assisted stretching sessions led by certified flexologists. She explains how the personalized experience helps clients improve flexibility and overall well-being, differentiating it from yoga or physical therapy.

The Appeal of a Boutique Franchise:

Jennifer shares why she chose Stretch Lab, citing her passion for fitness and her background as a gymnast and yoga enthusiast. She discusses the close-knit, boutique atmosphere of her studios and how collaborating with other franchise owners creates a supportive network while allowing her to stay focused on her local community.

Membership and Consistency:

Jennifer emphasizes the importance of consistency for long-term results, noting that most clients opt for membership packages. Tommy relates his own struggles with flexibility, and Jennifer discusses how Stretch Lab’s approach helps clients build better stretching habits, both in-studio and at home.

Overcoming Business Challenges:

Jennifer reflects on the early hurdles of opening her first studio, including unexpected delays and costs. She highlights how a supportive regional manager helped her set realistic goals, eventually leading to success. Tommy and Jennifer also discuss the importance of budgeting time and money for business growth.

Running a Lean Operation:

With a focus on controlling costs, Jennifer explains how her experience in quality and operations helps her make smart decisions for her business. She talks about keeping fixed costs low and running an efficient operation to ensure long-term success. Jennifer also touches on the personal and professional rewards of staying connected with her team and clients.

Join us as we explore Jennifer Keahl’s inspiring journey of building her Stretch Lab franchise, the lessons she’s learned along the way, and the importance of flexibility—both in business and in life. Don’t forget to subscribe and leave a review if you enjoyed the episode!

Links And Resources:

• StretchLab - Brighton, Michigan
• Jennifer Keahl on LinkedIn

• Tommy Yionoulis on Linkedin
• OpsAnalitica

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