The paradox of today's shopper - with Daniel Torres and Siro Descrovi
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
The paradox of today's shopper - with Daniel Torres and Siro Descrovi
-
ナレーター：
-
著者：
このコンテンツについて
Post‑pandemic shoppers are more health‑ and eco‑aware than ever — but price rules the basket. Ciro Desgroseilliers and Daniel Torres explore the “three dimensions” FMCG brands must win on: Care (health and environment), Save (value), and Excite (innovation and desirability). They probe contradictions in consumer behaviour — from sustainability ideals to convenience cravings — and the role of small challenger brands, social media hype, and ‘schizophrenic’ purchase patterns. Can brands serve missions that pull in opposite directions, and still be coherent?
Quotes:
• “In future, every product is going to be a health product… but price is still an indirect component no one can ignore.”
• “Customers want to save, care, and be excited — if you’re not hitting all three, you’re not winning.”
• “Contemporary customers live in a paradox: they want to do the right thing for the planet, but won’t give up convenience.”
Daniel Torres Dwyer and Ciro Descrovi interviewed by Paul Skeldon.