This week your host Jenna Alicia talks to her pal Paul Armstrong, the founder of TBD about the future of social media. Sound lofty? Well, these are big questions and big answers so yeah, we're going big and definitely NOT going home.

Paul is the Founder of HERE/FORTH, the future technology advisory that helps a diverse set of clients (PwC, Coca-Cola, Coutts, O2, P&G, Omnicom Group) navigate new technologies strategically.  

Paul is regularly seen on the BBC and News at Ten when industry comment is called for and currently writes for a number of publications including Forbes, Reuters, Cool Hunting amongst others. Paul is currently writing his second book, which is focused around CEO's and risk. 

Get your tickets to the TBD Conference here: https://www.thetbdconference.com/. And you find Paul on LinkedIn here: https://www.linkedin.com/in/paulstephenarmstrong/ 

We discuss many a thing but we reminisce about the old days and what it was like to work in social media over the year plus MANY rants, our work together at the UK's the National Lottery and there's a very accurate prediction from Paul about Elon (recorded before he pulls out of the sale).

Also, where's the fun gone from brands? We used to do really cool stuff but we're not seeing as much these days. Can we just all promise each other that we'll bring the fun back in? No more wings on the side of buildings, we'd done that now... OK?

Find out more about SMU at www.thesocialmediaunion.com. We're a private community for social media specialists who believe in raising the ethical bar.