In this episode of the Paid Media Lab podcast, we sat down with PPC expert Chris Nightingale to discuss all things landing pages in 2025 and beyond.

Chris is the owner of Can-Do Marketing, having previously worked as the Marketing Lead at AO and the Head of Digital Marketing at Alleyoop to name but a few.

With over 10 years experience in both the B2B and B2C marketing spaces, Chris has an extensive background in all aspects of marketing. He has a particular interest in the power of landing pages, and their potential to turn visitors into long-time customers.

During our chat, we recapped landing page fundamentals that every marketer needs to consider, before diving into more advanced strategies and considerations to see success in 2025 and beyond.

Timestamps:

00:00 - Intro

02:25 - Landing page fundamentals

03:38 - Key landing page mistakes to avoid

06:50 - What % of budget go towards landing pages?

09:01 - Step-by-step: Create landing pages

11:32 - Relating search ad copy to landing page copy

14:38 - PMax landing pages & final URL expansion

17:08 - Should you send paid traffic to blogs?

18:30 - Real-world customer journey examples

20:47 - Building social proof

22:38 - Personalization & dynamic landing page advice

25:55 - Final thoughts

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