In this powerful episode, Coach Kay sits down with Lynn Power, a visionary entrepreneur who’s redefining success in the beauty world. From launching Masami to leading the Conscious Beauty Collective, Lynn offers raw and insightful wisdom on navigating the industry with purpose, passion, and integrity.

🌟 Get ready for a deep dive into:
✅ How value-driven branding creates a lasting impact
✅ The role of inclusivity in product development and business success
✅ The game-changing power of collaboration among women entrepreneurs
✅ Why conscious entrepreneurship is more than profit—it’s about ethical choices and community impact

Whether you're dreaming of launching your own venture or looking for fresh inspiration in your career, this episode will ignite your motivation and redefine the way you see beauty and business.

🎧 Tune in and get ready to be empowered!

04:52 - Building Inclusive Brands
08:46 - The Importance of Community in Business
12:47 - Conscious Entrepreneurship and Brand Values
18:52 - The Conscious Beauty Collective
25:52 - Navigating Challenges and Advice for Entrepreneurs

Lynn Power is a seasoned brand leader with 30 years of experience in transforming organizations, shaping their capabilities, culture, and talent. After a successful career in the agency world, she pivoted to entrepreneurship, launching MASAMI, a premium clean haircare brand, and Isle de Nature, a bee-powered home fragrance line. Following her battle with breast cancer in 2021, she founded the Conscious Beauty Collective in 2022, uniting indie beauty and wellness brands to support each other's growth.

Let us know what you think!

Support the show

Upgraded MindsetZ is dedicated to discovering and nurturing purpose, both personally and entrepreneurially. Utilizing our award-winning strategies and our innovative "4P Mind Mastery" coaching methods, we empower clients to transform their mindsets, unlocking their potential for sustainable success in all their endeavors. Set up a free Purpose Chat to learn more on how we can help: https://calendly.com/coachkaytransforms/letschat

Coach Kay Social Media:
*LinkedIn: https://www.linkedin.com/in/coachkaytransforms/
*Facebook: https://www.facebook.com/CoachKayTransforms/
*Instagram: https://www.instagram.com/coachkaytransforms/

Interested in being a Guest on the Woman's Hustle: Thrills and Spills of Entrepreneurship? Schedule a Podcast Inquiry Chat to discuss if you would be a fit for the show! https://calendly.com/coachkaytransforms/podcastinquiries

In this episode of The Woman's Hustle: Thrills and Spills of Entrepreneurship, Coach Kay sits down with Brand Architect Oksana Tademy to unpack the raw, unfiltered truth about branding.

They’re cutting through the fluff and exposing the biggest misconceptions that keep entrepreneurs stuck, frustrated, and disconnected from their true audience.

💡 What You’ll Take Away:

✅ Why branding is more than just logos and aesthetics
✅ The power of strategy in making a brand impactful
✅ Why authenticity wins over trends every time
✅ Signs it's time for a pivot in your business
✅ Why playing it safe won’t attract the right audience
✅ Why investing in yourself is the key to brand evolution

Oksana shares her wisdom on embracing change, getting intentional, and making branding a true reflection of your mission—so if you’re ready to build something real that actually connects, this episode is for you.

Hit play, take notes, and get ready to rethink everything you thought you knew about branding!

Oksana Tademy is a powerhouse brand strategist dedicated to helping entrepreneurs transform their brands into industry-leading authorities. She believes branding is more than aesthetics—it’s about positioning, influence, and strategic impact. Through her expertise, Oksana guides business owners to create brands that don’t just look good but work for them, attracting the right clients and establishing unshakable authority in their space. Learn more about her services at: https://www.brandarchitectfirm.com/

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Chapters

03:53 The Importance of Strategy
05:19 The Misconception of Replicating Success
08:36 The Evolution of Self and Brand
09:25 Authenticity vs. Trends
11:35 Common Mistakes in Branding
17:21 Recognizing Signs for Change
25:18 Embracing Evolution and Letting Go

Let us know what you think!

Support the show

Upgraded MindsetZ is dedicated to discovering and nurturing purpose, both personally and entrepreneurially. Utilizing our award-winning strategies and our innovative "4P Mind Mastery" coaching methods, we empower clients to transform their mindsets, unlocking their potential for sustainable success in all their endeavors. Set up a free Purpose Chat to learn more on how we can help: https://calendly.com/coachkaytransforms/letschat

Coach Kay Social Media:
*LinkedIn: https://www.linkedin.com/in/coachkaytransforms/
*Facebook: https://www.facebook.com/CoachKayTransforms/
*Instagram: https://www.instagram.com/coachkaytransforms/

Interested in being a Guest on the Woman's Hustle: Thrills and Spills of Entrepreneurship? Schedule a Podcast Inquiry Chat to discuss if you would be a fit for the show! https://calendly.com/coachkaytransforms/podcastinquiries

In this episode of The Woman’s Hustle Podcast, Coach Kay sits down with Asya Washum, a finance executive and entrepreneur, to unpack her extraordinary journey—from navigating multiple ventures to establishing her place in the finance world.

Together, they explore:
✨ The unique challenges Black women face in business
✨ The transformative power of community and support
✨ Why purpose-driven entrepreneurship leads to lasting success
✨ The importance of mindset, adaptability, and self-care in the entrepreneurial journey
✨ How personal growth is just as vital as professional success

Asya shares her raw and insightful experiences of breaking barriers, embracing her identity, and disrupting norms to awaken her fullest potential. As a thought leader, mentor, and mother of four, she is committed to guiding others toward alignment, self-discovery, and empowerment.

Get ready for a conversation filled with wisdom, resilience, and inspiration! Tune in and let us know what you think of this episode of The Woman's Hustle: Thrills and Spills of Entrepreneurship!

06:00 - The Power of Black Women in Business
07:24 - The Uncommon Life: Discovering Identity and Purpose
12:22 - The Importance of Intent
17:15 - The Role of Support in Success
19:33 - Thrills and Spills
22:11 - The Journey of Becoming
28:37-- Overcoming Adversity
32:31 - Staying True to Your Vision

Let us know what you think!

Support the show

Upgraded MindsetZ is dedicated to discovering and nurturing purpose, both personally and entrepreneurially. Utilizing our award-winning strategies and our innovative "4P Mind Mastery" coaching methods, we empower clients to transform their mindsets, unlocking their potential for sustainable success in all their endeavors. Set up a free Purpose Chat to learn more on how we can help: https://calendly.com/coachkaytransforms/letschat

Coach Kay Social Media:
*LinkedIn: https://www.linkedin.com/in/coachkaytransforms/
*Facebook: https://www.facebook.com/CoachKayTransforms/
*Instagram: https://www.instagram.com/coachkaytransforms/

Interested in being a Guest on the Woman's Hustle: Thrills and Spills of Entrepreneurship? Schedule a Podcast Inquiry Chat to discuss if you would be a fit for the show! https://calendly.com/coachkaytransforms/podcastinquiries