This week on The Wolf of Queen Street Podcast, I sat down with Fraser Bray, a rising force in the world of User-Generated Content (UGC).

Fraser started with zero followers, no client list, and no clue what UGC even was and now he’s creating content for brands across NZ that actually converts.

In this episode, we dive into:

📱 How he built a business from scratch using UGC

📸 What brands are REALLY looking for in creators

💡 The mindset shift that changed everything

🔥 Tips for standing out in the content economy

If you're curious about the UGC game, want to work with brands, or just need the inspiration to start something of your own, this one’s for you.

This week, I’m sitting down with with Tim Max - a mindset mentor, content creator, and youth leader who’s turning personal struggles into purpose. Known for his raw, relatable energy and passion for growth, Tim uses his platform to help others shift their mindset and own their story. In this episode, we get personal. Tim opens up about the hard moments that shaped him, the power of family in keeping him grounded, and why he’s on a mission to help the next generation find their voice before they lose it. We dive into: Why mindset isn’t just about motivation, but identity. How fatherhood changed his drive and direction. What it takes to break cycles and lead with intention. How to speak life into others and yourself. Whether you’re at the start of your growth journey or deep in the work, Tim brings a fresh and grounded perspective that’s hard to ignore.

This week, I’m sitting down with with Ray Everest — a former school principal, teen father, entrepreneur, and New Zealand’s Commonwealth Games weightlifting coach. Ray’s journey is one of raw honesty, resilience, and the kind of self-leadership that only comes through doing the work when no one’s watching.Becoming a father at just 16 years old, Ray had to grow up fast — navigating pressure, responsibility, and the deep desire to become someone his kids could look up to. That path led him from education to entrepreneurship, and eventually to coaching athletes on the world stage.📢 Navigating life as a teen dad and finding identity through adversity💡 Walking away from a promising career to build something aligned🚀 Rebuilding purpose through mental health advocacy, business, and sportWhether you're facing your own crossroads or looking for a reminder that growth can come from even the hardest moments — this episode is for you.