• The Whole Marketer Podcast

  • 著者： Abby Dixon
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The Whole Marketer Podcast

著者： Abby Dixon
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  • The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
    Labyrinth Marketing 2024
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The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
Labyrinth Marketing 2024
マネジメント マーケティング 経済学
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  • Episode 136 – Working parents with guest Rachel Morris: A coaching expert’s advice on balancing work and family life

    Episode 136 – Working parents with guest Rachel Morris: A coaching expert’s advice on balancing work and family life
    2024/11/04
    Episode #136. This episode is a personal understanding topic for working parents to help you gain fulfilment in your life as a whole - navigating the reality of being both a marketer and a parent and what you can do to balance both worlds when work and home life collide. Joining Abby is her guest Rachel Morris, an Exec business coach, co-founder of Motion Learning and best-selling author of ‘Working Mother’, a book inspired by Rachel’s decades of expertise and practice coaching new parents as they leave and return to work. In this episode, Rachel shares her definition of working parents, challenges faced particularly by mothers, insights on setting boundaries, self-care, and the emotional struggles during transitions like maternity leave. Plus Rachel’s advice for working parents. 00:00:00 Welcome and challenges faced by Working Parents. 00:02:21 What is a Working Parent? 00:04:01 Rachel's motivation for writing ‘Working Mother’ book. 00:09:46 Common emotional patterns experienced by working parents. 00:10:41 Overwhelm during maternity leave preparation. 00:12:40 Fear and anxiety in new parenthood. 00:16:58 Challenges of returning to work. 00:20:21 Why you should set boundaries. 00:25:54 Understanding what gives you energy. 00:32:53 Empowerment to gain clarity and direction. 00:37:17 Finding fulfilment to gain balance. Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: - Rachel Morris MNCIP, PCC - | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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    39 分
  • Episode 135 - Effective copywriting with guest Dave Harland: How to write better, brilliant copy

    Episode 135 - Effective copywriting with guest Dave Harland: How to write better, brilliant copy
    2024/10/21
    Episode #135. Today’s topic is a technical skill on copywriting and its critical role in driving action and building brand trust. Joining Abby to discuss is seasoned copywriter Dave Harland aka the Word Man. A naturally entertaining storyteller, over the past two decades Dave has built a notable career in persuasive writing that captures attention for brands such as Google, Jaguar, Tesco and Castor. He is a regular speaker at industry events and also has a LinkedIn following of almost 100k people who enjoy his witty stories - particularly leading scammers down rabbit holes and challenging bad actors on the internet. In this episode Dave shares his definition of copywriting, 3 effective copywriting principles, when brands get it wrong, empathy for your audience, copywriting tips and brand success stories. Plus Dave’s career highs and lows and advice for marketers. 00:00 Welcome and why the art of copywriting is so important for marketers. 05:44 How being entertaining converts consumers into loyal fans. 07:52 Ryanair excels at self-deprecating, entertaining branding. 13:16 Brands misuse clichés and jargon which impacts consumer engagement. 18:56 Empathy is crucial for effective copywriting skills. 22:20 Knowing what is interesting to your audience. 26:50 How to improve your writing skills. 31:37 How Dave turned a career low into university writing opportunity. 36:46 Dave’s career high and advice for marketers. Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Dave Harland | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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    43 分
  • Episode 134 - Agency partnerships with guest Richard Robinson

    Episode 134 - Agency partnerships with guest Richard Robinson
    2024/10/14
    Episode #134. Today’s topic is Agency Partnerships – what makes a great client-agency relationship and perspective from both sides of the fence. Joining Abby to discuss is Richard Robinson, awarded "One of the ten most influential Leaders in Digital & Tech" (BIMA) and Campaign A-List 2024. Richard is highly experienced in the client (McDonalds, Coca-Cola) and agency (Publicis Worldwide) world and as an intermediary for both at Xeim Engage and Oystercatchers. In his latest role as Executive Director of Ingenuity+ and Exco member of The Ingenuity Group, UK's largest connector of brands with agencies, Richard specialises in connecting the Marketing World. In this episode Richard shares the two fundamentals of a great agency partner, the role of account handling, all agency ‘rules of engagement’, quality of briefing, plus insight from Ingenuity+ ‘Redefining the pitch’ report and why Richard is excited about the future of his new role. Read a copy of Ingenuity+ report mentioned in this episode: Ingenuity + Redefining The Pitch (ingenuitylondon.com) Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Richard Robinson🔥 | LinkedIn This episode is sponsored by House of Performance Need to up your game in PPC, Paid Social or Display? House of Performance are a team of passionate marketeers growing ambitious brands through paid media. For a free mini audit, get in touch with the team at https://houseofperformance.co.uk/wholemarketer The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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    48 分

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