• The Wedding Biz

  • 著者： Andy Kushner
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The Wedding Biz

著者： Andy Kushner
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  • Andy Kushner offers an inside look behind-the-scenes of the wedding and event world for both industry experts and bridal couples by featuring in-depth and transformative conversations with event industry icons. The Wedding Biz is also the only global platform of its kind to serve the business development needs of wedding and events professionals. As the host, Andy interviews the most prolific thought leaders and talent, taking you behind the curtain and revealing their personality, character, passions, and secrets to their success. Andy’s powerful, yet casual and comfortable interview style gives you access to the authentic story each of these incredible industry leaders has to share. The Wedding Biz podcast is your opportunity to really get to know the amazing personalities that endlessly elevate the world of weddings and special events.
    Copyright of The Wedding Biz, LLC. 2021.
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  • 514 TARA GUERARD: Global Tastemaker with Southern Hospitality

    514 TARA GUERARD: Global Tastemaker with Southern Hospitality
    2024/09/09
    If you have been a longtime listener of the podcast, then today’s voice may sound familiar to you as it is her third appearance on the show! Andy is so thrilled to welcome back Tara Guerard, owner and creative director of Tara Guerard Soirée headquartered out of Charleston, South Carolina (and with an additional office in New York City). Tara is recognized as one of the nation's leading tastemakers globally, and she is here to share some exciting updates since she was last on the show. Listen as she and Andy reflect on the profound changes brought about by the pandemic and how it has influenced their approach to client relationships. Tara shares her struggle with the shift to virtual meetings, highlighting why it's important to have in-person connections and how much she values reading a client's body language and energy, something that is unfortunately difficult to replicate over the phone or through a screen. Tara shares some insights into maintaining energy and inspiration after decades in the business. She credits her success to her naturally high energy levels and an unrelenting desire to learn and grow, revealing her plans to pursue new creative endeavors when she turns 60. Tara also discusses the challenges of working in diverse locations where the level of service may not meet her high standards, emphasizing the importance of adaptability and her commitment to ensuring that every event is executed as flawlessly as possible. This episode is a must-listen for anyone interested in the intersection of creativity and business, and Andy had such a great time chatting with her again! If you enjoy the show, then Andy urges you not to keep it to yourself! Share it with a few people you know who might also enjoy it and get something out of it, and he would also be grateful if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure to also leave a top review wherever you listen because that really helps out the show and helps people find it! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:26] - We learn that today's guest is returning guest Tara Guerard of Tara Guerard Soirée. [2:26] - Tara elaborates upon how meeting clients in person is more effective for connection than communicating electronically. [5:11] - High energy and enthusiasm drive Tara's lifelong learning and future aspirations, even at 55. [7:08] - Each wedding's uniqueness keeps Tara's work exciting, even when using her least favorite flowers! [10:22] - Pleasing people has fueled Tara's success, although she does sometimes go to extreme lengths to make others happy. [11:57] - The biggest challenge in wedding planning is working with vendors unfamiliar with high service standards. [14:48] - Tara reveals how balancing creativity with business acumen has led to success, including never being in debt. [18:04] - The book Unreasonable Hospitality inspires Tara to integrate exceptional service with effective business practices. [19:09] - Speaking at conferences and sharing her experiences as a business owner and mother is rewarding for Tara. [20:38] - Managing work and family life for Tara involves setting rules for herself and multitasking, with exercise as a mental and physical outlet. [23:11] - What about the future excites Tara? [24:57] - Andy reveals where Tara can be found online. RESOURCES Tara’s Previous Guest Spots on The Wedding Biz Book: Will Guidara - Unreasonable Hospitality Find Tara: Tara Guerard - WebsiteTara Guerard Soirée - WebsiteTara’s Instagram PageTara’s Twitter PageTara’s Pinterest Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.
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    26 分
  • 513 ANDREA EPPOLITO: AI for Wedding Professionals

    513 ANDREA EPPOLITO: AI for Wedding Professionals
    2024/08/19
    Andy is thrilled to once again be sitting down with Andrea Eppolito, a renowned luxury wedding planner and author of AI for Wedding Professionals. Andrea shares her initial hesitation toward AI and recounts how she dedicated daily time to understand and leverage this technology, highlighting its comparison to the invention of the internet in terms of impact. Hear Andrea's take on how AI, particularly ChatGPT, can serve as a powerful creative assistant, sifting through data, spotting patterns, and offering insights that would take humans weeks to uncover. She stresses the importance of training AI to emulate one's personal style, creating a tailored experience that reflects the user's unique voice and sensibilities. The conversation also addresses some of the common criticisms of AI, such as its perceived robotic nature. Andrea highlights her strategy of creating a personalized AI profile, which involves feeding ChatGPT with detailed information about her writing style, design preferences, and professional outputs, resulting in content that mirrors her voice (although still making tweaks to enhance it even further). Andy and Andrea additionally explore the practical applications of AI in the wedding industry. From content creation, communication, task management, and data analysis, AI tools such as ChatGPT, IBM's Watson, Grammarly, Trello, and Eventbrite are transforming how wedding professionals operate, and Andrea emphasizes the efficiency offered by AI, allowing professionals to reclaim time and focus on their creative and strategic endeavors. Listen as Andrea also provides some helpful insights for those new to AI. She advises starting with educational resources and gradually integrating AI into routines, emphasizing the symbiotic relationship between humans and AI where continuous interaction and feedback lead to desired outcomes. By embracing AI, wedding and event professionals can enhance their creativity, streamline operations, and maintain a competitive edge in the industry! Andy had such a great time having this timely, insightful conversation with Andrea and hopes that you enjoy listening! If so, then please don’t keep it to yourself! If you can think of at least three people who would enjoy this episode, Andy would love it if you were to share it with them. He would also appreciate it if you left a top review wherever you listen because that really helps the show out. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [1:03] - Today's episode is with Andrea Eppolito, who shares insights into using AI for wedding planning. [2:23] - Andrea explains how AI acts as a creative assistant, spotting patterns and offering insights quickly. [4:11] - Andrea has trained ChatGPT to mimic her style by uploading detailed personal profiles and content samples. [7:40] - Think of AI as a powerful personal assistant; you make final decisions and edits. [9:18] - Hear about Andrea's book, AI for Wedding Professionals. [10:26] - Andrea further advises listeners to train ChatGPT with specific prompts and feedback for accurate and personalized content creation. [13:06] - Hear how Andrea and her husband have used various GPTs for tasks such as legal documents. [15:27] - Andrea encourages listeners to use AI tools like Grammarly, Trello, and Eventbrite for efficiency in various tasks. [18:40] - AI saves time on grunt work, allowing focus on creative and unique tasks. [21:10] - We are encouraged to start with ChatGPT, ask for guidance, and spend daily time learning AI. [23:45] - Some people use AI for referrals to avoid ads and get unbiased, authentic recommendations. [26:23] - Andy shares a story in which he used ChatGPT to help him prepare a ten-minute presentation for a big opportunity. [28:25] - Once you overcome AI anxiety, you can balance its use with your personal touch and creativity. [30:17] - Hear where to find Andrea online. LINKS AND RESOURCES The Wedding Biz - 154 ANDREA EPPOLITO: Celebrating the Greatest Luxury of All Find Andrea: Andrea’s Website Andrea’s Facebook Page Andrea’s Instagram Page Andrea’s Pinterest Page Andrea’s YouTube Channel AI for Wedding Professionals: How Artificial Intelligence Can Help Your Wedding Business Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by ...
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    31 分
  • 512 REVISIT COLIN COWIE: The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted

    512 REVISIT COLIN COWIE: The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted
    2024/08/05
    Join Andy as he revisits his September 2021 interview with Colin Cowie this week! Having had celebrity clients such as Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, Kim Kardashian, Lil Wayne, Nicole Kidman, and Demi Moore, this episode’s returning guest has enjoyed quite the career so far. Colin Cowie has also had many corporate clients such as Dom Pérignon, Warner Brothers, CBS, Whitney Museum of American Art, Architectural Digest, and so many more! Colin is also a published author, having written books such as Dinner After Dark: Sexy, Sumptuous Supper Soirees, Colin Cowie Chic: The Guide to Life as It Should Be, and Colin Cowie Wedding Chic: 1,001 Ideas for Every Moment of Your Celebration. Colin, as he discusses with Andy in this episode, is all about making sure that he delivers the ultimate experience for his clients. Colin and Andy also talk about Colin’s new book, The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted, which is Colin’s eleventh published book! Colin discusses luxury and what it means in any business – that it is about customer service and not just the product that you are selling. He discusses how to ascertain what customers want so that you can provide it to them before they even realize what they want. We also hear Colin talk about the importance of not only having good relationships with your clients but also with the employees of your company, how important that protocol and consistency are to him, how to get customers to keep coming back to you, and so much more! Andy has known Colin for nearly two decades and is so impressed with everything that he has accomplished. He always has such a blast with Colin, when he has him on the podcast, and is grateful for his time. Andy encourages you to go back and listen to his previous episodes with Colin and to also check out his new book The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted. Please share this interview with at least three good friends who might also enjoy it, and leave a top review of the podcast wherever you listen! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:40] – Andy reveals that this episode is a revisit of his September 2021 interview with Colin Cowie! [2:22] – Colin explains why he decided to write his new book The Gold Standard. [5:17] – Colin expounds upon his belief that customer service is the new luxury. [6:24] – We learn how to deliver to customers what they didn’t realize they wanted. [8:55] – Colin gives examples of how to build relationships with clients. [10:16] – Colin affirms that you need to make sure that your employees have an emotional connection with you. [12:20] – Andy enthuses over how the COVID-19 pandemic gave us opportunities to reform company culture. [13:27] – Colin emphasizes how crucial teamwork and communication are. [16:48] – Andy and Colin agree that creating and owning your brand is important. [19:19] – We are persuaded of the importance of including everyone in meetings, even receptionists. [21:45] – Colin asserts how important protocols are to him. [24:39] – We discover that Colin is always updating protocols based on new things that are learned. [26:25] – Colin gives an example of great customer service provided by a pilot. [29:24] – We learn how we can get customers to keep coming back to us. [31:49] – Colin provides insight on failure and both its inevitability and its importance. [33:07] – Colin reveals what about the future excites him. [35:21] – Andy shares where online we can find Colin. LINKS AND RESOURCES Colin Cowie – Dinner After Dark: Sexy, Sumptuous Supper Soirees Colin Cowie – Colin Cowie Chic: The Guide to Life as It Should Be Colin Cowie – Colin Cowie Wedding Chic: 1,001 Ideas for Every Moment of Your Celebration Colin Cowie – The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted The Wedding Biz – Episode 128 REVISIT: Colin Cowie: Part 1 Creating Groundbreaking Luxury Experiences The Wedding Biz – Episode 135 Colin Cowie: Part 2 Creating Groundbreaking Luxury Experiences The Wedding Biz – Episode 267 A Conversation With: Colin Cowie Ryan Holiday – The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph Find Colin: Colin’s Website Colin’s Instagram Page Colin Cowie Lifestyle – Instagram Page Colin Cowie Lifestyle – Facebook Page...
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    36 分

あらすじ・解説

Andy Kushner offers an inside look behind-the-scenes of the wedding and event world for both industry experts and bridal couples by featuring in-depth and transformative conversations with event industry icons. The Wedding Biz is also the only global platform of its kind to serve the business development needs of wedding and events professionals. As the host, Andy interviews the most prolific thought leaders and talent, taking you behind the curtain and revealing their personality, character, passions, and secrets to their success. Andy’s powerful, yet casual and comfortable interview style gives you access to the authentic story each of these incredible industry leaders has to share. The Wedding Biz podcast is your opportunity to really get to know the amazing personalities that endlessly elevate the world of weddings and special events.
Copyright of The Wedding Biz, LLC. 2021.
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